Women Portrayal In The Media

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Women Portrayal In The Media: Media is a system used to sell products, inform people and communicate today. Advertisements cover a considerable part of the media. Advertisements are used to manipulate and get the audiences attention with different techniques and methods. The most common method used in ads, both print and video, is association, which is used to make the audience associate their problem with the problem displayed on the ad. The product being sold is used as a solution for common problems. Ads also have subliminal or in some cases really open meanings. Women are portrayed in several different ways in ads. There are lots of sexist ads around and most of which are about women. Sexism is defined as the attitudes based on traditional stereotypes of gender roles. In a society that men and women are competing for the same business position or looking at the big picture all genders having the same rights why are women used as sexual objects? In the “equal society both men and women live in”, the women are portrayed differently through media. Media plays a significant role in creating the social norms. Media has become an indispensible part of our lives that we do not even realize the subliminal messages inside the ads. It seems as gender roles exist solely because the society chooses to accept them, however in reality the media perpetuates these gender roles. There are still misconceptions in the society such as: women are not as strong as men, or women are

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