Wonder Cement Marketing Strategy

Assignment: Wonder Cement
A report submitted to
Prof. Surjith Karthikeyen

In partial fulfillment of the requirements of the course
Organisational Development

By
Group A13
Ankush Arya
Monica Singh
Pankaj Kumar Sharma
Rahil Jain
Sampath Kumar

On
12-12-2016

Table of Contents S.No. Particulars Page No.
1 Introduction 3
2 Wonder Cement- Organisation Structure 4
3 Approach and methodology-Data Collection Methods 5
4 Gap Analysis 7
5 Recommendation 12
6 References 14

1. Introduction
Wonder Cement belongs to RK Group, the leading players in the marble industry since 1989. It was founded in 2010 and being a newly founded company it mainly focuses on increasing its market reach. The corporate culture is built on the values

The firm is mostly serving North Region of India and hoping to expand into South region also. The major competitors of the company are Ambuja Cement, Birla cement etc. The market is a more of Oligopoly type where it was dominated by some prominent players. So, it is hard for the company like Wonder Cement to grow. The Firm competes with both price and non-price competition. In other words, the company offers low price products with reasonable quality.
Future State:
The state where the Wonder Cement is hoping to achieve is to enter into the Indian Cement Industry. To be more specific, the company is hoping to expand in all possible ways and to get more profitable. There are many reasons for this gap. But, we have only concentrated on the following ones
• Employee Motivation
John Nash said the best outcomes come when each and every individual in the organization doing what best for himself/herself and the whole organization. The employee motivation is very important for any organization particularly for a growing company like Wonder

There is a little bit of anxiety in the employees.
• Employee Rotation:
Presently, there are few workers are there in the organization. Some of them are idle in the day to day activities. So, the company is making use of this idle time by putting them in other roles. The employees, sometimes, are overburdened with the work.
• Culture:
As the company is in the growth stage, Management is more of Bureaucratic one. It means that power increases as we move up in the organization ladder.
• Network:
It is important for the company to maintain good relationships, various stakeholders. Some Suppliers are not making the credits to the company as there is risk involved. Distributors that are associated with the company are not willing to take risk of selling the company products.
These reasons are to be addressed with proper solutions. Some of them are mentioned below
We would also explain 7S model which explains more about the company.

McKinsey 7s Model

Element State
Structure Present State: For the size of the organization, the structure is reasonably well