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Woolworths South Africa Case Study

1354 Words6 Pages

Woolworths South Africa is one of the country’s largest and most well-known retail store chains, spanning many retail devisions and departments ranging from quality clothing and homeware to groceries and sit-down food outlets. As an independent division of the international corporate giant, Woolworths Holdings Limited, Woolworths South Africa is a strong retailing business and brand identity which has grown and strengthened in the country since it first opened its doors in 1931. This essay will discuss the company’s identity and brand as a whole, including the past events which have allowed Woolworths South Africa to grow into the retail success it has today, as well as the present and possible future endeavours which create the almost cult-like …show more content…

W. Woolworths Company, but due to no financial connection ever being created between the two companies, trademark laws state that the name could legally be used without any official permission. However, over the past a strong relationship was created with British retail chain, Marks&Spencer, when the company bought many Woolworths Holdings Limited shares after the Second World War and although all of those shares were later sold, the strong relationship still stands between the two company’s and South African consumers can find various Marks&Spencer items in Woolworths stores throughout the country (Donnelly, 2014). Its founder, Max Sonnenberg began the Woolworths brand on the basic values of superior quality, exciting innovation and excellent value which are some of the same values of which the company continually strives to uphold …show more content…

In April 2007 Woolworths launched their Good Business Journey campaign in order to try to make a difference in sustainable business practise. The company has been named international Responsible Retailer of the Year thrice during the course of the twenty-first century through not only their sustainable business practise and partnering but through other elements such as recyclable and reusable packaging, actions such as lessening the amount of bleach and chemicals used in products and packaging and many other charitable

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