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Workforce Motivation: A Case Study

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In this essay the author will focus on various factors which help in improving the workforce motivation in the first half. In the second half of the essay the author will focus on the benefits of the workforce motivation in the companies by providing suitable examples.
Workforce is the key for an organization’s performance. The employees or workforce help the organization to achieve its long term and short-term goals. The contemporary workforce is different from traditional workforce. The managers can use different methods to motivate their workforce within the organization. Motivation is something that energized individuals to take goal oriented actions by increasing the internal hunger of the employees (Yusoff, et al., 2013). Herzberg’s two …show more content…

In sales and marketing jobs managers motivate the sales workforce by providing offering higher incentives to the target achievers. Many organizations have also introduced the concept of performance based pay system to improve the efficiency and motivation of the employees. The IT company managers also use incentive pay system to motivate the workforce but there is need for continuous upgradation of incentives pay system in all the organizations (ComputerEconomics, 2008). The managers should be use innovative approach in offering promotions and incentives to the workforce (Hemsley, 2004). Rewards are management tool from traditional time. All the managers use rewards such as pay, promotion and bonus to motivate the employees towards higher performance (Abbah, 2014). The timely appreciation and promotions also help in improving the overall motivation of the workforce. Employees feel better connect with the organization if managers appreciate their work. The motivation of 21st century workforce is not limited up to financial incentives. The managers need to provide more autonomy to the workforce to keep them motivated (Esterly, 2010). The autonomy provided to the workforce help in improving the internal work-environment of the organization. The autonomous work environment make employees more responsible and it also reduces the employee attrition rate. The …show more content…

Pay for Performance: Popularity and Impact of Incentive Pay in the IT Workforce. Computer Economics Report, 30(11), pp. 1-7.
Dobre, O.-I., 2013. Employee motivation and organizational performance. Review of Applied Socio- Economic Research , 5(1).
Esterly, S., 2010. Motivation 3.0 for 21st century workforce. Northern Colorado Business Report.
Hemsley, S., 2004. Finding motivation, UK: Marketing Week.
Hofstede, G., 2011. Dimensionalizing Cultures: The Hofstede Model in Context. Psychology and Culture, 2(1).
Martin, 2014. People management: The Google Way of Motivating Employees. [Online]
Available at: http://www.entrepreneurial-insights.com/google-way-motivating-employees/
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Nohria, N., Groysberg, B. & Lee, L.-E., 2008. Employee Motivation: A Powerful New Model. Harvard Business Review.
Worthleya, R. et al., 2009. Workforce motivation in Japan: an examination of gender differences and management perceptions. The International Journal of Human Resource Management, 20(7), p. 1503–1520.
Yusoff, W. F. W., Kian, T. S. & Idris, M. T. M., 2013. Herzberg's two factors theory on work motivation: Does its work for todays environment?. Global Journal of Commerce and Managment Perspective, 2(5), pp.

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