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Working Smarter Essay

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REACH NEW HEIGHTS IN 2018 Can you imagine being able to claim 2018 as your best year yet? What would have to happen to make that a reality? In our personal lives it means something different to each of us. For myself, I would strive for more quality time with my family and friends. However, I want to focus on steps you can take to exceed the goals you’ve set for your salon (or salon studio) business. Here are proven methods to create measurable success in 2018. • RAISE YOUR PRICES Although it is not an easy task to undertake, raising your prices is a necessary one. As your cost of doing business increases, you must offset that with price increases in order to stay profitable (and in business!). Know your worth and charge accordingly. Have you invested in advanced education and the best products available for your clientele? Then it’s time to examine your prices and increase them. • GROW YOUR CLIENTELE WITH A REFERRAL PROGRAM Do you have a referral program? Is it clear to your existing …show more content…

In some cases, this could be changing your schedule from four days a week to five. Be sure to schedule necessary time to recharge though - to avoid burn out! • EXPAND YOUR SERVICE MENU Giving your clientele a broader menu of services not only increases your revenue, but it can attract NEW clients that are looking for those services. It is vital to review your service menu (and maybe your competitor’s menus) and work towards expansion. Do you offer extensions? Smoothing or straightening services? In-salon deep conditioning or shine treatments? Custom take-home color conditioners? Set up a meeting with your Bassett Business Consultant to see how we can help you expand your service menu. • RETAIL RETAIL

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