X Restaurant Executive Summary

MARKETING MANAGEMENT

MARKETING PLAN

X Restaurant

Name :Bharathi.T

Reg No :14397017

Class : 1st year Sec ‘A’ Executive summary:

The X restaurant is a new startup in the region of Puducherry. We want to provide a unforgettable dining experience for our diners. We want to create a unique identity for us among the customers.

So we mainly focus on giving a quality, healthy and delicious foods with reasonable price, and also provide the best service. We also like to expand our business in other cities also. In 10 years we want to be in the list of top 100 restaurants in India.

Situational Analysis:

The X restaurant is focused in providing quality and healthy foods .The restaurant focuses on Italian and French cuisines. The situational

The food is important for every person ,they never like to comprise on their food .Among all Indians are known for their love for food. To enter into a market like this we need to be very careful .We cannot satisfy everyone ,so only thing we can do is to be focused on what we actually have to do. The issue we mainly have to face is mainly the competitors.

Objective:

To create a value for our food we provide and a unique identity for our restaurant.

To provide delicious, healthy and high quality food for our customers.

To maximize our profits and expand our business in other places in and around puducherry.

Mission:

Our mission is to satisfy every customers by our foods and be a part of their happiness and their life also.

Vision :

To be India’s top restaurant ,Providing a food which is close to the hearts of people.

Marketing Strategy:

Segmentation:

The segment is done based on Demographic Factors. The following are the demographic factors involved in segmenting our Business

Based on Culture The people from different culture prefer different foods. the people from the French culture are

The place were many French nationalities live and were an thousands of tourists arrives.

Promotion:

For every business promotion is an important, it is factor which enhances the business activities. The promotion campaign may be costly but you need to do it in order to gain attention among the customers.We are going to advertisement in newspapers, TV channels, FM etc. Since Puducherry is small city we can advertise easily. Banners can be kept at main places were people gather ,especially were French people gather (eg Auroville) .Since it is a cuisine which most of the younger generations prefer ,the banners can be kept near colleges.

SWOT analysis:

Strength

Quality food: Our restaurant is going to provide healthy food with high quality.

Reasonable price: When compared o our competitors we are going to provide foods at reasonable prices. This is an added advantage to our business.

Weakness

High price of raw materials: The prices of vegetables will be fluctuating seasonally and the prices of oil and other products are increasing