OnePlus One can rise similar to Xiaomi, which is now one of the leading smartphone brands in the world. This in spite, that Xiaomi only caters to a selected few markets. In contrast, OnePlus is aiming for the global market from the get go. This is understandable as OnePlus is giving relatively a premium offering. Gilt Groupe: Xiaomi’s Analogy in Luxury
has millions of buyers and the company continues to woe more consumers to buy its products. The threat to buyers is not a big concern to Apple Inc. The competition on this area falls on the pricing system and differentiation of products to meet the unique needs of the consumers. The move to differentiate the products of the company aimed at addressing the diverse needs of the consumers (Bergvall-Kareborn and Howcroft 2013, p.280). Normally, consumers have unique needs that are not similar all the times.
However, development of the smart watches and the current need to charge them every day is bringing us back to the same old era. Although the smart watches substitute many features of the smart phone but they can never act as a complete replacement of the same. It is not about bringing the telecom technology from the pocket to the wrist and act as a direct replacement for the smart phone. The role of the smart watches has to be defined in order to decide on its market and its future
Mainly blackberry is very weak at marketing their brand, it spent ($41.3 million) on marketing, 10 times lower than Apple ($400 million) and 8 times lower than Samsung ($334 million). Blackberry has many opportunities, which are possible increase in demand from governments because of their high security and the smart-device market growing fast about 41.7% per year. Blackberry faces many threats that include rapid technological change. Companies are pressured to release new products faster than competitors. Another is increased competition for government contracts, has to compete with Samsung and Apple for contract
Knowing this, does Xiaomi meet the criteria for being a disruptive innovation? We feel that some criteria from both “new market” and “low-end” fits Xiaomi. When they first entered the smartphone market with their low price and e-commerce distribution strategy, they enabled the middleclass in China to access high-end smartphones. Xiaomi created low-end disruptive growth by targeting the price sensitive middleclass in China that did not need all of the functionality and could not afford the products that were available by the bigger companies. Furthermore, when Xiaomi expanded to new high-volume countries like India, Singapore and Malaysia, the market for high-end phones were rather non existent.
Since most people perceive the iPhone as a luxurious gadget, inflation, recession, and dollar fluctuation may lead to reduced sales. Besides, social factors such as increased purchasing power in markets such as China, Africa, and the Middle East imply Apple will expand their marketing operations to such markets (King, 2011). Moreover, rapid change in technology means that Apple has to invest much in research and development to upgrade their products hence outdoing compensation. Lastly, legal factors such as the numerous lawsuits Apple had with Nokia, HTC, and Samsung may hamper Apple’s investment in upgrading the iPhone (King,
As I mentioned previously, Think Different campaign had changed the world and changed Apple to a better company that holds one of the best brands all over the world that could grab the customer attention.Nowadays, Apple has many competitors such as Samsung and Blackberry. The purpose of the advertisement is to sell the company devices to the customers. Also, to send a message to customers that Apple is not the same as any company that sells electronics and that’s a good reason to buy electronics from Apple. In conclusion, the advertisement uses ethos and logos to convince customers to buy the phone. Logos are used to prove to the customers why they should trust Apple electronics.
This gives rise to certain problems, as there is a political pressure due to outsourcing jobs. The citizens of USA are currently facing problems in employment due to many of the jobs are being outsourced to other countries for cheaper labor. Hence, people started demanding more jobs to be brought back to the States, as they are unsatisfied with the amount of jobs choices available. This might affect Nike’s decision-making process, as they have always been operating under cheap labor cost. Besides that, there has been an exponential growth in imitation products throughout the years.
The most fundamental thing for communication is to deliver people’s personal idea and feelings and the simplest way to achieve it is talking. Only typing and texting on the smartphones loses the verbal communicating which at the same time the emotional issues are difficult to be delivered (Schwarz, Rebecca M 2008). Still, there comes a opinion that the developed technology in smartphone apps has a great help in the face-to-face communication between the disabilities. Professor Chia-Ming Chang from Nottingham Trent University, United Kingdom wrote an study journal in showing that new apps nowadays can construct a conversation easily between two disabled people. “In the meantime, the smartphone communication technologies have opened new communication opportunities” (Chang 2015).
There is an improvement in the Android Market which sorting screen has added for the user to sort by display free apps, paid apps or both. Google Latitude also added into Maps that allowed user to share their location with others. However, this feature was shut down after few months and no longer works. This version also used to validate the updates to be open in the air and allowed the user to install the update themselves at any time. Besides that, Google also added a button “About phone” at setting to check for the system update in order to drive the updates move faster to the