Case Study Beijing Xiaomi

Beijing Xiaomi Technology company is one of the few tech-oriented multinational companies (MNCs) that use online sales channels to gain a competitive edge. The rapidly changing and highly rival corporate world is fast revolutionizing how both small-scale and MNCs view their business environment: competitors, customers, and opportunities. Primarily, companies tend to emphasize identifying new or redefining their existing marketing strategies to remain profitable and relevant in their respective industries. While Xiaomi’s online approach improved its overall performance, it also caused a series of crises, which can be resolved by diversifying its operations.

Advantages of Channels

Xiaomi’s online sales networks are more beneficial than the traditional

For example, the organization’s MIUI (Mi User Interface) operation system targets the Chinese users by providing them more user participation, thus growing its consumer base; MIUI firstly focused on the habits of Chinese users before further improvement to increase the scope of its application worldwide. Importantly, the telephone platform could not only run on Xiaomi cell phones but also on Samsung, HTC, and other favorite mobile telephone brands, making the deployment of the channels in a ready market easy (Cui et al. 4). Certainly, Xiaomi’s acknowledgment and appreciation of consumer participation’s critical role in development facilitated the identification of essential resources for an active online sales

If I were Lei Jun, I would focus on regaining the company’s competitive edge by developing new marketing models and products. Firstly, I would emphasize product diversification to include TVs, smart shoes, and other home gadgets in my portfolio to impact our diverse consumer base across the globe positively. Additionally, I would invest in extensive R&D to gain a fuller understanding of both low-end high-end markets, which would enhance our ability to access the unexplored international markets in other developing economies, such as Africa. Ultimately, change-driven R&D and strategic diversification will let our company regain its position as a market leader in China and