To remain relevant and competitive, Samsung has sought constant improvement in its products, production processes, service rendering, and strategies (Radjou, N., Prabhu, J., & Ahuja, S, 2012). In this era of digital economies, innovation trends have increased in their demand and importance more than companies have. To survive and thrive in such conditions, Samsung has sought new markets and building options to compete with the more prepared global player. As a multinational corporation, Samsung is among main actors who have assumed the role of producers and multipliers of technological awareness. This has enabled these top players put into practice and dictate the direction of technological advancements in different industries (Radjou, N., Prabhu, J., & Ahuja, S, 2012).
Target customer segment A company generally creates value for a specific group of customers. The definition of the market scope (Afuah and Tucci 2001) provides the foundation on where the firm does or does not compete – a specific geographic or demographic segment of consumers. Furthermore, Internet offers these firms the opportunity to target a wider scope of customer segments in comparison with traditional offline businesses. However, Porter (2001) warns that competition is higher for e-businesses as the barriers to enter any market are lower than for brick-and-mortar businesses. Airbnb caters to the needs of two customer segments: guests (personal travelers) and hosts (residential asset owners).
Intercultural Issues in Business and Management Ghaliya Lulu H00230251 The impact of cultural difference and organizational structure Executive Summary Samsung being one of the most successful companies now has an interesting past through which it grew out of. The culture differences and the impact on the company shows how important a country’s norms and values are. This case study is focused upon how Samsung overcame its issues and managed a cross-cultural company to become a market leader in electronics. Introduction As a business grows, it may develop group of diversified employees. In the business world today, it is very important for an organization or a company to highly prioritize its cultural values and differences especially if it’s
By using VRIN, it can determine that Google was sustain competitive advantage by resource that it own. These resource are difficult to substitute. Strategies that Google to build competitive advantage Google company pursues competitive advantage for its search engine users through differentiation with its search engine and results. In addition, we can see that Google services are well connected enabling consumers to have easy accessibility to them whenever they need to search on an information they want to know. This shows that Google has good strategic methods to advertise their products and services so consumers are always being surrounded by
So, it actually helps in reinforcing the market position of the brands. In other words, co-branding helps in creating a deeper impact and brand recall among the target customers. Therefore, a diverse portfolio of brands helps gain more traction and exposure than just one product. Risk and Resource Sharing: If both the brands are looking to expand their customer base, then the brands can leverage each other’s strengths to capture the target market, mitigating the risks with economies of scale. Sony and Ericsson co-branded various products ranging from the walkman to mobile devices.
Samsung had to create a powerful and enhanced marketing team to transform their strategy and more effective compete. One of the focuses on this turnaround strategy was enhancing their global brand, focusing on long-term outcomes, and allocating money differently. SEC started building a trustworthy brand that customers could trust through a long process of research, growth, and
3. ANALYSIS AND DISCUSSIONS 3.1 Jack Ma and Competence Theory Ma wanted to bridge global small-sized and medium-sized enterprises via e-commerce which offers faster and easier business transactions while making the service available globally unlike the traditional way of commerce in the olden days. He studied and analysed the e-commerce business potential in China and with his positive attitude, he actualized his business idea. This innovation enables him to provide services and products with an indispensable link in the global supply chain. His desire to be successful, he teamed up with a group of friends to start-up Alibaba.
As functions have specialized, skills and abilities have improved, and the core competencies provide the department competitive advantage in many areas of work. The features mentioned above have led to the development of a functional structure in the department. Advantages of functional structure at Vodafone Marketing
Leading brands have focused on building partnerships and alliances to reach each and every segment which has enabled these companies to offer more variety of products, better quality convenience and content. Alliances with leading portals search engines and websites helps in generating traffic and can provide brand a competitive edge over online customers because of its availability. 2.3.5 Importance of Online Brand Alliances Online brand alliances is relevant to the entrepreneurial firms who are unable to reach a wide variety of consumers and by utilizing this alliance they may overcome the problem of reaching economies and accessing markets. It helps the online retailing websites to get more popularity among B2B operating companies and helps in generating traffic through ppc (pay per click). While on the other hand it helps brick and mortar brands to reach the users worldwide and developing a two way relations with its customers.
CHAPTER 2 LITERATURE REVIEW 2.1 Introduction E-commerce had been a driving factor in global marketing in modern world, reducing cost, time and energy for customers and manufacturers vying in business. Customers have also used this medium to express their opinion about products and services which they have purchased or used. Therefore, this user opinion facilitates both the customers and manufacturers in distinctive ways. Customers found e-commerce very useful in the sense that they can now make a better decision when planning to purchase a product. In the other hand companies and enterprises use this opportunity to monitor public views about their products and other products from their competitors.