Xyz Hotel Case Study
The first XYZ Hotel was established in 1974 (XYZ Hotel, 2010). Since then, the hotel has become the leader of hospitality association and a domestic brand with the largest five-star hotel chains (Kompas, 2010; XYZ Hotel, 2010). The hotels are scattered in eight different locations, which are: Jakarta, Bandung, Tangerang, Makassar, Pekanbaru, Medan, Manado and Palembang. Hence, in terms of expanding and developing its units, the hotel will open its luxury, upscale and midscale brands by the year 2020 across Indonesia, specifically in Jakarta, Bogor, Tangerang, Bekasi, Bali, Sumatra, Sulawesi, Kalimantan, Maluku, and Nusa Tenggara Timur. The current units are located at 8 different cities: Jakarta, Tangerang, Medan, Palembang, Pekanbaru and Makassar (XYZ Hotel, 2010).
Nevertheless, the history of XYZ Hotel in Tangerang specifically, goes back twelve years when it was built. The hotel started its full operation in 1994 and was initially named Imperial Century Hotel & Resort. The hotel was owned by PT Lippo Karawaci Tbk and managed by Century International Hotels. The contract between two entities ended in December 2002. In the early of 2003s, the hotel was managed by PT XYZ Hotel Tbk and since then changed its name to Imperial XZY Hotel & Country Club. Six years after the change, PT XYZ Hotel Tbk affiliated with PT Lippo Karawaci in January 2009, where the hotel changed to its current name as XYZ Hotel Lippo Village. Additionally, PT Lippo Karawaci Tbk as the owner of XYZ Hotel
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