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Xyz Leadership Model

1844 Words8 Pages

Essay

Ali J

Leadership & Team Dynamics

Word count : 1830

29th March, 18

The purpose of this essay is to provide the company XYZ with a full analysis which would later provide them with the ability to innovate as their recent changes have not been affective. This company already engaged in a transformational process where the key concept was to elevate to their responses for the rapidly changing nature of the markets and the industry, also considering what the customer preferences are, how can they be creative and stand out by implementing flatter structures as well as cross functional teams. Although they changed their leading process they still didn't get the change they were hoping for, …show more content…

XYZ will continue to lose its market share if people don't even know what this company does, what is its mission and what products does it offers. Brand recognition is when the customers can differentiate your brands with others which is what XYZ need at this point, so it could compete with its competitors. Marketing of it products is also really important as customers won't buy if they don't know what XYZ has to offer, this can be done by advertising and letting people know how products of XYZ are different, cheap and durable from others. Both marketing and brand awareness can only be done if XYZ has something different to offer, which is when the workers are being creative, motivated and the overall company is providing something innovative. If XYZ focuses in these areas the sales would increase, that will eventually help if to increase its market share as well which was going down from the …show more content…

The workers are demotivated because of many factors that leads this company to lose it position. Less creativity no innovative ideas only because that the workers are not motivated enough to work hard because of bad leaderships. One of the main aspects in with XYZ is struggling is its leadership, which need to be changed in order to motivate it workers, to realise them what the company mission and value is, so that they are dedicated in achieving its goals. People of the company should be recognised as well so that they get motivated to achieve the goals, after being recognised and getting positive feedback it would also help in better communication as well. The company's brand awareness and product market should be a priority, the competitors compared to XYZ are at the best stage of their brand awareness and their product marketing as well that is why XYZ is losing its market shares but if XYZ manages to solve all these issues this would help them to maintain and to even increase its own market

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