Yardhouse Swot Analysis

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Opportunities

• Happy Hour
• Location is across from Redrock Hotel and Casino (can attract tourists/ visitors)
• Healthy menu options
• Offers takeout
• Online ordering for takeout
• Offers delivery
• Expansion East
• Selling BJ’s trademarked beer for at home consumption

Threats

• The Yardhouse is located across the street and has a similar concept of BJ’s Restaurant and Brewhouse
• Risks of foodborne illnesses in the restaurant industry
• Many surrounding restaurants in the same plaza
• New mall opening at the end of 2014 in Summerlin that will have competing restaurants

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