Yo Quiero Taco Bell Ethos Pathos Logos

The iconic and memorable Taco Bell ad “Yo quiero Taco Bell” (https://youtu.be/M8sZ1DWsAHE) aired in 1997. The camera pans over to a little chihuahua sitting down as traditional music plays; suddenly the dog sees something that he is very interested in. Another chihuahua with a pink collar The first dog then starts running over to her. Determined to get what he wants, he maneuvers his way down the street as people walk by. Closer to the girl chihuahua he gets, but all of a sudden he strides on past the girl chihuahua. He comes up to a man holding onto two tacos. The confused man looks over to the dog, and the little chihuahua says, “Yo quiero Taco Bell (I want Taco Bell)”.

Analyzing the Taco Bell commercial and its use of ethos, logos, and pathos to persuade the audience to buy their food. I would say that the ad uses pathos most effectively, as well as ethos, but is weak in its use of logos. Taco Bell uses a chihuahua and Spanish to persuade a more Hispanic audience.

Pathos means to use

I would say the commercial is the weakest because of its lack of facts and reasons. They cannot prove to you that a chihuahua would much rather have Taco Bell than any other restaurant chain. Or even go out of their way to actually have some Taco Bell. No logic or facts were presented in the commercial, so their take on logos was not of the utmost importance, making it the weakest of the three.

Some of the logical fallacies that I was looking for and identifying are very identifiable. The dog's ability to say “Yo quiero Taco Bell” is the most glaring, as it is impossible for a dog to pronounce words. Though they are able to understand tone and some specific words, they cannot fully comprehend language or even suddenly speak it. “Scientists have explored whether dogs can tell the difference between similar-sounding words, and they can’t quite make those distinctions,” provided by A-Z animals. This makes the logic in the commercial