Youth Participation In Tourism Essay
CHAPTER ONE
1.0 INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Youth participation in wildlife tourism is defined as the independent travel by the young population usually between fifteen years to twenty-nine years of age without the company of their guardian or their parent.(Du Cros, 2014; Karmenivannan & Swamy, 2014).
Despite the youth being pacesetters who bring out the attractiveness of a particular destination
(Karmenivannan & Swamy, 2014), only a third of nations have youth travel policy, less than a third, collect youth participation in wildlife tourism statistics on the market, just a quarter have policies for product development and less than a third have a marketing policy (Demeter &
Bratucu, 2014).
Youth Travel represents a significant
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Youth participation in wildlife tourism values their schedules and report their travel experiences with the most memorable being the unexpected and the most powerful discoveries being those made by themselves (Clarke 2004).
African youths have high potential in youth participation in wildlife tourism as compared to other continents since the overall population of youths in Africa is over 200 million which accounts for 35% of the total population in Africa with more people aged under 20 years than anywhere in the world (Page, 2012). In Kenya, youth participation in wildlife tourism is perceived to be an extension of the education system, which familiarizes the young people with their country and has not been classified as a separate category (UNTWO 2005). Communities and businesses particularly benefit from adventurous young travellers, reducing leakages and stimulate investment (Rogerson, 2011; Freeman, 2015; Diekmann & McCabe, 2011).
Given this rise in growth of youths in Kenya, there is need for the tourism industry,
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What are the common promotional methods that Kenya Tourism Board uses to communicate to youths in Kenya?
II. What is the type of product packaging available for sale for the youth by Kenya
Tourism Board?
III. What extent does the promotional strategies in use by KTB influencing youth participation in tourism?
1.6 SIGNIFICANCE OF THE STUDY
Contributions of these study is of utter importance and would be of great importance to scholars’ in the tourism sector, destination managers as well as tourism managers. The study will be forming a great baseline for policy formulation and enforcement as well as management of tourism resources. Studies on youth participation in wildlife tourism are core areas of research in the field of tourism, to which this study would be significant.
The tourism literature largely considers specific cases of tourism and either take a critical or the prescriptive approach, but does not adequately focus on the opportunities presented by youth participation in wildlife tourism and the challenges faced. This research will aim to contribute to this literature by considering such an approach which integrates both critical and perspectives.
Success in youth participation in wildlife tourism promotion strategies
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