Yum Brand Marketing Strategy
Yum Brands has considered in a four important strategy in order to promote the growth of its brands both domestically and internationally. First one it attempts and seeking to build leading brands in each of its fast food categories( cobranding). Secondly, it pushes forth rapid international expansion and strives to build a strong brand reputation (seeking for good relationship and repetition). Thirdly, it takes measures to enhance its position, consistency, and return of its brands in the U.S. and Forth strategy, the Yum Brand company focuses on increasing its shareholder and franchisee value. Yum! Brands are committed to maintaining a minimum of 10% EPS annual growth. (Deirdre etal.2010) In the ever changing market environment, today’s food …show more content…
There several reasons why a company may consider a market expansion strategy. First, the competition may be such that there is no room for growth within the current market. If a business does not find new markets for its products, it cannot increase sales or profits. A small company may also use a market expansion strategy if it finds new uses for its product. (Fasil …show more content…
Securities markets are the markets in which securities, or financial assets, are traded. Another opportunity for Yum Brand to growth rapidly is by following the important strategy which called (co-branding) Yum Brands is the most aggressive of all restaurant franchisors in combining multiple concepts in one location. Intended to boost sales per unit, the cobranding strategy allows Yum to locate restaurants indifferent locations that might not support a single concept by increasing the traffic and sales at a particular location. So far, the chief downside of the strategy is potential complexity in operating differing brands in one restaurant. However, the strategy has allowed Yum to expand its brands both in terms of number of restaurants and in terms of system wide sales. Yum is extending its cobranding experiment to combine its Pizza Hut concept with that of Pasta Bravo, a separate firm’s casual pasta restaurant
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