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Crossing Boarders Swot Analysis

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By crossing boarders we mean enterprises that increasingly operate across the world and present to sell their products to a world-wide market, which in itself becoming more in the same state. The enterprises today are competing in a world economy to keep their existence, increase their market value and profitability. (Jin-Lin Zhao and Katherine M. Merna, 1992) It would be safe to imagine that there is of course a big risk involved for any company expanding into international market when they cross the national boarders. International hospitality concerns hospitality across borders. Each company’s strategic deal should be unique in adapting to its own cultural environment when they cross national boundaries and act as a global company. Many …show more content…

This gave KFC solid control over those restaurants which became an important source of information about local and regional customer needs and identifying local strategies. (KFC Official Website; www.kfc.com)
Another sample is McDonald’s. They have mastered the subtle art of localisation with the creation of regional menu items for their international market clients. When you visit a McDonald’s in New Zealand, you can get a Kiwi burger. And in India you will find Chicken Maharaja-Macs on the menu. In Turkey, you will find a Köfte burger with traditional Turkish preparation. These products are individual to the local market, but they remain true to the brand promise for sure, illustrating and how localisation “can actually enhance the brand by making it relevant to a local …show more content…

In a world moving day by day towards globalization, hospitality enterprises considers to communicate more rapidly, operate the business more productively, offer their employees greater opportunity and deliver their customers foremost benefits. Those companies that designate these very important points today will be better prepared for the global market space of

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