Yut Ke Restaurant Marketing Strategy
3.0 Marketing Strategy
The key to the marketing strategy is focusing on the quality food with reasonable price, several of food selection, consistently high quality and healthy food accompanied by interacting with customer personally. Yut Kee Restaurant preserve the original taste until now, differentiated from competition quality with the overall brand strategy has proven to be a successful approach generating high levels of repeat business.
3.1 Vision
Yut Kee Restaurant’s vision is to sustain the restaurant until hundred years and keep it same.
3.2 Mission
Yut Kee Restaurant’s mission is to provide the customer the finest meal and dining experience. “We exist to attract and maintain customers. When we adhere to this maxim, everything else
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The popular foods are Hainan Chicken Chop, Roast Pork Chop, Lum Mee, Lamb Chop, Fried HaiLam Mee, Roti Babi. At Yut Kee Restaurant, food is not a product, the experience of dining is a service. Yut Kee Restaurant prides themselves on providing service that is on par with fine dining. This is accomplished through an extensive training program and only hiring experienced employees.
4.2 Pricing
Yut Kee Restaurant pricing scheme will be based on competitively priced relative to comparable restaurants which is affordable and reasonable.
4.3 Promotion
Yut Kee Restaurant will also focus on Social Responsibility campaign by offering single free breakfast and lunch coupons to neighborhood school children so they bring their parents for breakfast and lunch, etc. This campaign definitely will help to gain the restaurant respect in the respective area such as brand recognition and print media coverage as well as it will help attracting new families to visit to the restaurant. Additionally, newspaper advertising, banner ads will also contribute to help in restaurant business.
4.4 Place
Yut Kee Restaurant is located at Jalan Kamunting, Kuala Lumpur which in the bustling city of Kuala Lumpur. The restaurant is more spacious and has better ventilation compare to old premise. However, the restaurant is still retain the old charm and heritage of the
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Besides, word of mouth actions quickly between people such as family members, and colleagues who are pleased with the quality of food and service they receive. Yut Kee Restaurant will rely on this form of effective, yet inexpensive marketing to generate interest in its upscale dining location. With the rapid rise of the mobile Internet and Web penetration in emerging markets, Yut Kee Restaurant will also try on social media advertising by establish a Facebook page for customers to become fans of their Facebook page and to share the page with their
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