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Emporio Armani Marketing Strategy

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Yves Saint Laurent was founded in 1961 by fashion designer Yves Saint Laurent and his partner Pierre Berge. It manufactures fashion products for men and women. Yves Saint Laurent now have choices of shoes, bags, accessories, sunglasses, and gift ideas products for men and women and handbags, jewelry, essentials, and precious products for women who have a keen sense of freedom and follow their instincts with assurance, captivating others with their elegance, as well as men who prefer a nonconformist look and assert the different facets of their personality in a modern and sensitive way. The company also offers its products online and through its retail stores in Europe, North America, Asia, Japan, and Africa and the Middle East.
Since 2008, …show more content…

Emporio Armani was founded in the early 1980s.Giorgio Armani is one of the most successful designers Italy has ever produced and It is famous because of its accessories such as watches,leather good,jewelry and so on. This brand is a sub-label of Giorgio Armani, which is where the inspiration for these quality items began. “My philosophy has always been to help women & men feel comfortable & confident through the clothes they wear” , Giorgio Armani said. On the 11th of July,1934, Giorgio Armani was born in northern Italy. In 1934, he wanted to study for medicine but unluckily he joined the army after three years of studying this subject.After that, he went in Verona for his medical knowledge, but still he decided to find an alternative calling. In Milan department store named La Rinascente, Giorgio Armani works as a window dresser and after that he works as a seller for the menswear department. In this role, he has done a lots of practical experience. So in the middle of 1960, Mr Armani worked as a designer for Nino Cerruti men’s clothing company, …show more content…

The commercial that we choose is Armani Jeans that shoot in 2010. The model inside the ad is Megan Fox and Portuguese soccer star Ronaldo.

Hollywood movie star - Megan Fox, has been voted the most beautiful woman in the world over the year.The actress stripped down her body to advertise Emporio Armani’s lingerie.She is wearing minimal make-up but the image is stark a one. Megan Fox reveals thin frame in new Armani Code commercial. Armani says the scent forms a sexy, femme fatale kind of perfume to present a woman’s mysterious code of seduction revealed. Megan fox has worked with Giorgio Armani as the face of Armani Jeans after she replaced Victoria Beckham. In the year of 2000. Giorgio Armani was declared by Forces to be the world’s most successful designer. In 1990, he have his own personal earnings- $135 million. Then in the year of 2001, the magazine put him at No.19 , it was behind the Bulgari family and ahead of the Pradas , it was a list of the Fashion’s New

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