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Zacchini V. Scripps-Howard Broadcasting

350 Words2 Pages

This theory looks at the economic benefit one is able to get from his or creativity. It is what motivates people to strive so hard in order to create something new with an aim of gaining financial benefit from it. The supporters of image right have used this theory to justify their argument. According to Shipley , he has argued that, “by protecting the right to publicity, the law provides incentive for performers to make economic investments required to produce performances appealing to the public.” In addition to this, the case of Zacchini v Scripps-Howard Broadcasting has supported this theory by linking the incentive rationale with that of copyright rationale. However this theory has been questioned by some authors who have questioned

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