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Zain Marketing Strategy Summary

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Chapter 1: Company Information 1.1 Overview of the Company
Zain is the first mobile telecommunications company in the Gulf region. Zain founded in 1983 in Kuwait as MTC, later rebranded to Zain. Zain has over 6,000 employees serving over 40 million customers. Zain started to grow around the Middle East and Africa in 2003, covering 7 countries in the Middle East and 15 countries in Africa, they operate in different countries in the as Kuwait, Bahrain, Iraq, Saudi Arabia, and etc. Moreover, in 2008 Zain became one of the largest mobile operator in the world.

1.2 Products and Services

Zain provides a wide variety of products and services, such as, Internet Services, Roaming, and smart phones. Roaming is the ability to access to the internet …show more content…

Zain hopes to achieve not just locally but also globally. For example, sustainable cities and communities, quality education, zero hunger, etc. 1.4 Organizational Strategy
Zain has proven itself in the telecommunication marketing, it is one of the fast growing company in the Gulf region over the past 30 years. Zain’s network expand into more than 20 countries in the Middle East and Africa, in 2008 Zain became in one of the largest mobile operator in the world. Zain is in a continuous renewal for the organizational structure, Zain has to be sure to maintain its employees and adapt them for the future plans.

Chapter 2: Organizational Structure
1.1 Organizational …show more content…

Strength
• Technology is well improved in Zain compare to its competitors.
• Zain offers its shareholders an improved financial position.
• The company has a strong workforce and a remarkable presence in eight countries.
• Benchmarking rates are globally competitive in terms of capitalizing the global precise market. 4.2. Weaknesses
Some places of Zain may harm the reputation’s company. For instance, Africa is an unstable region and they may face a lot of problems that may harm the employee’s effort and the chance of making a profit, which is the main reason that Zain’s business might experience some heavy loses. 4.3. Opportunities
Zain able to attract graduated students and to provide them job opportunities as being an employment source for citizens. Customers able to visit the official website to proceed payments and also customers can find Zain branches available in different areas. Moreover, Zain have been improving its services and products to reach its customers’ expectations, Zain makes sure to train and improve its customers care to provide customers the best care to improve Zain’s reputation with the consumers. 4.4.

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