Ques d
Product Quality
The products of Zalora website are more focus on selling the clothing, shoes, bags and accessories. On the other hand, the products categories in Amazon website are vary than the Zalora website. It has also the categories of electronics and computers, toys, media (books, video and software) and others. The quality of the products which selling on Amazon and Zalora websites are both consider as high since all the products are branded from each of the categories. Both Amazon and Zalora are selling luxury brands products such as Burberry, DKNY and PUMA. However, for Amazon website, it has uses the multiple specific condition types for the certain product categories in order to expand the buying choices available to customers.
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It will tracks the purchase-behaviour of the customers and exposes them to a wide range of products which in the areas of their interest. Besides, the rating system for each of the products has makes the visitors to view clearly the popularity of the products. For Zalora, it does not recommend the products for the webpage visitors but it has sorts the products according to the products popularity, prices, latest arrival and those products which having discounts. The visitors may able to view the products according to their needs. Moreover, the visitors of both Amazon and Zalora are able to have a clear picture on the sales or promotion offered since both of the webpages have shown the original price and the promotional price under each of the products. This has make the visitors easy to compare the prices and think of the worthiness to purchase the products. In addition, Amazon has offers a service which allows the visitors to sell their second hand products on Amazon webpage by register and set up an account. It has a clear navigation to show how to the sell their products on its website. This has provides a good platform for those sellers to promote their products and quickly get their buyers since Amazon is a well-known online shopping website. However, this feature is not available on the Zalora website. Other than that, Amazon and Zalora also have a feature of ’wish …show more content…
In order to ease the comparison between the prices on two websites, all the prices on Amazon which are in USD have been converted using the rate of 1 USD to RM3.79. The shipping cost for Zalora is RM10 for east Malaysia, RM 5 for West Malaysia and free shipping cost for purchase RM 75 and above. Meanwhile, for Amazon, the standard shipping cost is averagely RM 18.91 per shipment or per item and free shipping is provided for purchase RM 132.65 and above on certain products. Obviously, the charge of shipping cost by Amazon is higher than Zalora. However, as comparison, the most of the products cost on Zalora is slightly higher than the Amazon when both are under the free shipping condition. For example, the Adidas Duramo ADP6093 watch has cost RM 199 by Zalora but it is cost only RM189.50 by Amazon. Besides, the Fossil Women’s Original Boyfriend Chronograph Leather watch is selling by Zalora on RM 579 but it is only cost RM 435.85 by Amazon. Besides, for those products that under promotions or discounts, Zalora is giving out more discounts to the customers compared to Amazon. For example, the same type of the Asics GT-2000 3 sport shoes, it has only 4% off offered by Amazon but Zalora has offered 20% off from its same original price. This has shown the prices of products on Zalora are cheaper than Amazon when there is a discount offered by the
Dollarama competes with other stores like dollar tree, which have a similar approach to Dollarama by having prices at approximately $1.25. Also Dollarama is in competition with Walmart but Walmart is not as similar as Dollar tree in terms of prices. Nevertheless, Dollarama’s main competition all strive to reduce prices and maintain exceptional quality, which can be stressful for these companies because when you lower the prices you also lower the profit. So Dollarama struggles to find a balance between competitive prices and profitable prices. Dollarama realises that consumers will stand for higher prices on their items so Dollarama has been steadily increasing its prices to keep profits high and as of now this isn’t a concern for Dollarama
Comcast is the largest internet provider in the world. Comcast is split into two businesses Comcast Cable and NBCUniversal. Comcast has 5 segments total which the film entertainment segment provides fourth most in revenue and operating income. We will be analyzing Comcast’s film entertainment segment. Comcast currently has the 3rd most market share with 14.9%, which is behind Walt Disney Company 19.3% and 21st
PESTLE analysis Political Lululemon operates at wide range of market. It must look at regulations and law in each of countries that they operate in. Lululemon is fast growing company that open stores or franchise in market such as America, Japan, Australia and Europe. It is sensitive to business law regulation in different countries, and they tax regulation.
Retail positioning aims to provide competitive edge by differentiating the retailer from its competition. This differentiation can be achieved through retail offerings that appeal to, and are easily identifiable to by its target market. This process is done by selecting market segmentations and matching them to the retail offerings as precisely as possible. It is vital to understand the consumers needs and wants in order to make a proper match and be distinguished from other retailers. Nordstrom distinguishes itself from other retailers by positioning itself as an upscale fashion store with outstanding customer service, and its multichannel approach.
For example, customers who wish to purchase a moderate price lipstick can get it at $8 from Tarte Vitamin, those who wish to spend a bit more can get it from LORAC at $9 and others who wish to spend higher can get it from Lancome at $35. Although prices are much more at Sephora customer are still willing to purchase from Sephora because the company has justified the greater cost through the provision of higher quality products. However, the internet has impacted the way in which brands’ products are priced as well as the way in which brands compete with each other nonetheless, Sephora’s digital channels do not play a role in the company’s pricing strategy as sephora.com price remain the same of all orders from different part of the world thus, the pricing part of the marketing mix did not change with company’s digital channel strategy (Rudolph
Market Segmentation: To be of value market segments must be measurable, substantial, accessible, differentiable, and actionable (Kotler & Keller, 2012). Segmentation of demographics for Costco is vast as the current product offerings include all genders, ethnicities, incomes. age groups, and social classes. When considering demographics, it is important to consider the average or typical characteristics of the target market. As mentioned earlier the target market or focus for this company is supplying the small- to medium-sized business and targets the middle- to high-end consumer with its private label brand Kirkland Signature.
The business model of Amazon ensures that the product is available for the customer at the best possible price. The fast shipping strategies also ensure customer satisfaction. These aspects offer an excellent value proposition to the customer. Since Amazon is present globally and is successfully into business for a long time period, the strategies of Amazon are sustainable.
Nordstrom is usually located in shopping centers, specialty centers, and central business districts. Nordstrom also has stores in both location choices to further availability to increase its target market, who prefer shopping in these two retail locations. Nordstrom allows customers to search through multiple level stores to find exactly what they want. Nordstrom also has helpful sales floor associates to guide customers to the products they want. .
Today, many people prefer to order products from Amazon instead of going to stores or malls. c. DESCRIPTION OF MY SUBJECT (AMAZON.COM): Amazon (Amazon.com) is the world’s largest online retailer and a prominent cloud services provider. The company was initially a book seller, then later it expanded to sell a wide variety of consumer goods and digital media as well as its own electronic devices, such as the Kindle e-book reader, Kindle Fire tablet and Fire TV, a streaming media adapter (Rouse, 2018).
Amazon has achieved many milestones from starting in the founder’s garage in 1994 to the growth in revenue to US$147.8 million in 1997 and then to the revenue growth of US$177.866 billion in 2017 (Amazon, 2018a, Amazon, 2018b and Jurevicius, 2018). These milestones were achieved through tenacious focused strategies of meeting their customers’ needs and wants. These strategies have maintained and expanded their customer base locally and internationally and have increased its market shares and profit over the last two decades. In addition, projection for the company’s growth and expansion for the next three to five years looks positive as it predicted to grow at the same rate with its expansion internationally and continued focused in satisfying consumers’ wants (Amazon, 2018a). Although, some factors such as governmental policies, legal issues and natural disasters could pose a threat to Amazon’s growth plans, the management team led by the founder and Chief Executive Officer (CEO) are working on mitigating the risk (Amazon, 2018a).
EXECUTIVE SUMMARY Zara can be identified as one of the largest international fast-fashion organizations which is owned by the fashion group Inditex. Their first store was opened in 1975 and from that point of time, they have had an unstoppable growth throughout the years as up to now. After 42 years of operations, today Zara has been able to expand themselves with 2169 stored over 82 countries all over the world. Rather than they were a high fashion brand in the country, Zara has focused themselves as a fast fashion brand where they will change their fashions at a great pace where no one can reach them. Also, the most attractive thing is that all those latest fashion designs are introduced to the public at an affordable price.
They are always the fastest compared with their competitors. In cost leadership aspect, ZARA conducts little advertising and vertically integrated manufacturing operation and distribution system based on information system.
Due to this, the portal is known to have specific days where they give massive discounts to their buyers. Competitors The giant companies that want to disrupt Amazon Amazon isn’t under attack from just start-ups, though. There are big companies with deep
However Zara benefits from the fact that compared to over more traditional retailer they do not stick only to age segmenting, and lifestyle, which allows them to reach to a much broader market. Using psychographic segmentation, they also target women with a so described “hectic” lifestyle, implying a busy,
Walmart, Amazon, and EBay 1. Analyse each of these companies using the value chain and competitive forces models. The value chain model of Amazon in itself is internally and operationally the best that adds value and maintains competitive advantage. The primary activities include Inbound logistics for example quality control, receiving, raw materials, control and supply schedules; Operations for example packaging , maintenance, quality control; Outbound Logistics for example