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Zapf Vs Carter

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Contrast and Comparison Matthew Carter and Hermann Zapf had very contrasting histories and careers. Carter grew up in England and learned letter designing there. Zapf grew up in Germany and his expertise was in calligraphy. They both eventually ended up creating type designing and Optima the most famous font that Zapf created was also modified by Carter into Optima Greek and Optima Classified. Carter is considered the Leonardo of modern type because of his intense clarity of artistic vison and because of his technological expertise. On the other hand, Zapf is considered the Michelangelo of type designs because of his spectacularly fluid and expressive calligraphy while at the same time he expresses creativity while being confined by practicality.

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