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Zara Business Practices

852 Words4 Pages

The research paper is based on the business practices that companies utilise before expanding their business in other emerging markets. It intent to evaluate the expansion of Zara in Asian market in regards of the risk and opportunities for the company in selected market. In addition, it further discusses the nature of business risks that the company possess to use the collected data in risk assessment technique. Last of all, it aims to formulate a risk register so is to rank the score of different risks to help the company reduce its risks.
Overview of High Fashion Cloth Retailer - Zara
Zara is one of the most high-end clothing and accessories Spanish brand working all over the world with their extensive product line and flexible prices for different types of customers. Zara is among other flagship stores like Massimo Dutti, Pull and Bear, Uterque, Stradivarius, and Berskha that Inditex Group holds in the international market. The brand is one of the most efficient vertically integrate …show more content…

Bangladesh, Cambodia, India and Indonesia are likewise vital acquirement target nations. Shoes made in Viet Nam and Spain represents a high extent in Zara. New H&M stores in Shanghai pulled in a huge number of purchasers when they opened in April 2007 Of H&M's SKUs, 75% are transported in, with Bangladesh, Cambodia, India, Indonesia and Turkey being the principle source nations. A large portion of H&M's shoes, caps and scarves are acquired in China. The circumstance for C&A is comparable. All things considered, China's clothing industry has uncountable opportunities like work cost, lead time, vertical incorporation of the business, the assortment of products, and political strength from a Chinese point of view (Dang & Wan,

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