Zara's Fast Fashion

Zara has already become a global brand which is chain operation. At the same time the company became much bigger than before. Zara has done a lot way to do this. The first way is design. The design products in Zara are out of the way. Their clothing designers can do a lot of special highlighted works as well as this kind of products will usually limit the quantity. Due to this reason, customers is really want to buy this product. Zara is popular with its fast fashion. Their company said that they can just use 2 weeks to design a new product. It is faster than other shops. The most important thing is that every year there are nearly 400 designers in Zara to find fashionable elements all over the world. They find some renowned magazines, a lot

The founder of Zara Amancio Ortega said "To be successful, you need to have five fingers touching the factory and five touching the customers" which came from his own experience. He set up spinning mills and clothes factories which invested a lot of capital. After that, fifty percent of all own products are done through its own products. It is able to manage the quality of their products, by means of this way. In addition to this, it is also a good idea to increase the speed of manufacturing the products. At the same time Zara had already established a number of transport enterprises in some major of Europe which make consumers get the products a bit earlier. The motivation of Zara having their production system is that it can have some advantages than other clothing competitors.

The last aspect is following the progress of the times. During the 21st century and the information times, Zara have access to the IT information which can help it to manage their chain corporations. Meanwhile it is also a good idea to improve the management ability of the company. A great production system need IT information to control as well. In order to improve their company, they need to have a reasonable way to manage it. The rational use of IT information also provides a stable basics for becoming a global

I will discuss the Zara in four environment factors. First of all, the political-legal factor. During the history of Zara, there was a macro-political risk in the mid 1980s. In the mid 1980s Spain had already taken part in the EEC, the trade of Spain would be opened to other regions. It means that it will improve the competitiveness of the clothing industry. Faced with so much competition, Zara needed to improve itself. They wanted to have their own unique advantages over others. Zara made up its mind to improve greatly the quality of clothes on the basis of the lowest price. As the time goes on, they set up their own production chain. They controlled half of the production process. Up to now, they have tried to improve their own production chain. At the same time the speed of producing clothes has gone up. They can just use two weeks to pull the job off which is including design, manufacture, transport and put their clothes in the shop