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Essay On Zara

1069 Words5 Pages

The rapid change in fashion trends and demands of customers has led to the emergence of new companies and brands every day in the fashion market. Firms and brands have taken full advantage of this change by entering or expanding their business in the fashion industry. The report describes the expansion of the brand ZARA with the help of a business plan. ZARA a fashion brand has an outlet in Muscat, Oman and is planning for it’sexpansion through opening more outlets in the same city and new ones in other cities of Oman. The report details all the information regarding this expansion plan. The report includes the aims and objective of the firm along with it’s growth in the market and competitors. The marketing strategies of the organization would …show more content…

The firm after it’s establishment will also have to face competition from other firms in the fashion industry. Therefore, while planning for the establishment of the business, study of the other firms in the same industry is also important. The major competitors of Zara would be H&M, M&S and MANGO. The plan of Zara to expand will have to face competition from these companies as they already exist in the target market and are well known to the customers.A research on the strengths and weaknesses of these companies is necessary to be done so that Zara can take advantage of the weaknesses of it’s competitors and capture the market share. Moreover the strengths of the competitors would be known and accordingly the business policies would be developed. The table below shows the strengths and weaknesses of H&M, MANGO and M&S.
Name of competitors Strengths Weaknesses

H&M • Quality of fashion
• Best price
• Designing strategy
• Market share
• Healthy relations with designers (H&M Company, 2008) • High capital investments on machines
• Policy of high inventory of products
• Fashion trend changes so the inventory sometimes get wasted giving loss to the

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