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Zara, The Leading Clothing Retailer

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Case of Zara, the Leading Clothing Retailer University Student University of the People Abstract This paper examines a case of Zara, the leader in clothing retailer industry which worked against all odds to become a giant during recession times. It is an innovative company with well-organized production systems, logistical systems and strives to create competitive advantage through good relationship with customers and by employing high end technology and communication systems. Its operations are centralized in Spain but communicates to other parts of the world like Europe in the shortest time possible. Reasons for the competitors not to perform well have been addressed and possible strategies elucidated. Keywords: Project Management Office Zara, the Leading Clothing Retailer Case description The case is about Zara Clothing Fashion …show more content…

This is created by having a strong distribution network where in about 24 hours, clothes had been shipped from Spain to European stores (Documents Exchange, n.d). This was twice a week and the lead time was shorter than the competitors like H&M. There were also creative product designs tailored to meet the everchanging tastes and preference of customers. Elena Sivets in the discussion added a valuable point that the excellent communication system at Zara was a global net. Zara’s relationship with customers. Zara created and maintained a good relationship with the customers. This was through manufacturing clothes that meets the demand, the clothes were delivered on time and at an affordable price of about $27 (Gallaugher, 2010) and shipped very fast to the stores. The company also engaged the customers in product design by asking them questions regarding color, length of clothes among others. As Azhari Osman pointed out during the discussion, technology played a cardinal role in establishing and maintaining customer relationship. Facts affecting the major

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