Zara Marketing Theory

Marketing theories
Marketing concept it’s a philosophy that was created in the 1950s. This business philosophy are supported that direction for the success of the organization objectives is the uniqueness of the company. The concept of marketing gives the main emphasis to the needs and satisfaction of the buyer. Also, the marketing concept, It has three keywords needs involving consumers, wants and demands. According to Kotler and Keller, the "marketing concept" is key to achieving business objectives and means that the company is more efficient compared to its competitors in the creation, delivery and communication of higher value for the customer in market segments in which it targets.(Kotler and Keller,2012)
Another marketing theory

A different issue, the H & M holds the buyers and wants there considered when devising or initiating a new product range.
As evidenced by the case study, Ann-Sofie Johansson a designer for the company H & M accepts that conclusion the of requirements buyers is very significant, and concedes that used to follow people from the subway and asked about the requirements and needs of the fashion. (exploring strategy)
Zara marketing oriented ιt does not use advertising easily and spends only 0.3% of its income on advertising and marketing. This is not as significant as compared to an average of 3-4% of industry. Rather than spending on advertising, Zara herself positions in primary positions, invest further in storage and reduces lead time provisions. The Zara instead focus on strategic location, seeking the key points in high circulation shopping center, and shop atmospherics consequently, the total traffic generated by the shopping center location and store traffic driven by the presentation of goods. As such, advertising is based on word of mouth and repeat

This presents a clear stable mixture and transaction types of knowledge. Every Zara Shop is configured using basic styles and modes. Functions succeed because of the unique knowledge-sharing opportunities of the business. The study of the structure and the exchange of knowledge Zara establish the presence of the company sharing specialist knowledge and tacit nature of his work. This supports the internationalization model launch high control function used by Zara with wholly owned subsidiaries in the international markets. In this way, the retailer retains a competitive benefit by protecting essential information, reducing the risk factor related with new markets.(Anderson and Gatignon 1986).
Marks and Spencer has three basic factors in marketing strategies that should be given attention and the most important is the segmentation. Marks & Spencer has its own special strategy for the promotion of the products. The project directed to new strategies prescribed by Marks & Spencer for the aim of growth the company's image in the market. Whilst the Marks & Spencer focuses much on the mean age of person, but should concentrate on other variables for the segmentation target. Segmentation that Marks and Spencer is as Behavioral, psychographic and visitor