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Zara Performance Factor

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Quality is the most important performance factor for Zara Because this company is literally focused from the beginning on delivering the best brands with the best quality for their customer in KSA. So the customers of this company can easily judge the operation of Zara . If Zara met the customers' expectations then they have achieved a competitive advantage , and this quality will affect the internal product of Zara by reducing their cost and by increasing their dependability. Reducing cost : It means that the Zara company is making less mistakes therefore they will need less time for correcting the mistakes and this will reduce the cost of their operation . Increasing dependability: If there is less mistake because of the the good …show more content…

What are the qualifying factors' for your company to develop and market the new product/service (question 1)? What are the company's "order winning factors for the new product/service (question 1)? List these factors and explain why you have chosen these factors?

An order qualifier is a characteristic of a product that is required in order for the product to even be considered by a customer. An order winner is a characteristic that will win the bid or customer's purchase. Therefore, Zara provide the qualifiers in order to get into or stay in a market. To provide qualifiers, they need only to be as good as their competitors. Failure to do so may result in lost sales. However, to provide order winners, Zara must be better than their competitors. It is important to note that order qualifiers are not less important than order winners; they are just different.
Competitive advantage is about being different. As so for children clothes the order winning are quality and order qualifier for them is cost .

1 - The order winning factors is quality, which is an important factor in this industry, because it could give you business a competitive advantage. Zara since its establishment was keen to provide the most famous international brands and characterized by the quality in the manufacturing and design splendor and high-quality …show more content…

All of these factors require an external or market-based orientation; these are the changes that take place in the external environment of the company. Zara company created some interesting points about the winning orders, the most important are:
1. Total customer value can only be increased by increasing order winners – improving the quality of order qualifiers above the minimum standard has negligible difference
2. Order winners become order qualifiers as competitors imitate.
3. Activities within the business can be linked to order winners and order qualifiers. Activities for order winners need to be managed for effectiveness while activities for qualifiers need to be managed for efficiency and low

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