Indeed, stylish trend always change really fast time to time. Adopting fashion trend to some extent is necessary. However, blindly following the latest fashion may lead to a waste of money, time and effort. Recently, there are various choices of imported apparel selection in Malaysia market according to their brands such as Levi, Giordano, Nike, Converse, Adidas, Mango and others famous brands. The plenty number of apparel brands make customers hardly decide whether which brand and design of the fashion are suitable to them.
Men and women of all ages could be an ideal sample. Consumers care about their style and think that influences their life. The company can become famous by many social media outlets such as web page, Facebook, Instagram and Twitter. Everyone uses that kind of media and can get informed about new products, discounts and competitions of winning Uniqlo’s products. Except for media, Uniqlo can take advantage of the popularity and influence of Dutch or other famous people from the athletic and artistic field.
These days, fast fashion become very diverse and almost all countries have fast fashion shops. Put simply, the fast fashion is cheap, easy to buy, and fashionable products. In Japan, there are a lot of native fast fashion brands such as Uniqlo, and Shimamura. However, recently, there are not originally from Japan brands too, for example, H&M, Zara, and Forever21. These fast fashion brands became great social phenomenons, and its sale is increasing rapidly.
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Literature Review Krishna (2012) focused on attitudes and behaviour on the concept of the youth’s buying behaviour towards branded sports shoes, different consumers have got different decision making process. The buyer’s ultimate goal is to buy the product of qualitative, quantitative with low/best affordable price. In order to identify different kinds of consumer’s behaviour towards buying of different branded shoes and Nike sports shoe. Investigator has carried out buying behaviour of youth and different kind of consumer behaviour models, literature and theory of consumer behaviour; and finally, analysed and
Malaysia mobile advertising and commerce must be provided with continuous efforts to understand the m-commerce in Malaysia. There is a must in research for Malaysia business advertising in related to current mobile advertising (m-advertising) in order to make the country advertising industries become stronger and more technological. Bauer, Barnes, Reichdart, and Neumann (2005) has stated that mass advertising is despised by many consumer and leading them to reject this type of message and more personalized advertising is more valuable and needed to the consumer. Furthermore, Malaysia Communication and Multimedia Commission (2009) stated that mobile advertising and online advertising will eventually become a major message transmission or channel for advertising. Thus, creates an avenue for the advertiser to be able to interact and communicate with consumer more easily.
The analysis results were as follows. The retail sector is developing rapidly in Oman, the number of stores is increasing [17, 18, 19]. The retail sector is still attractive for business. More than 50 fashion brands are available in Muscat, including well-known brands in the world such as Zara, H&M, Nike, etc . It is curious that there is no company that represents high-tech clothes in Oman (partlyAdidas and Nike), and Rohan has to compete with strong brands (Zara, H & M, Next, etc.)
It is widely recognized by the people in Japan’s market. The company is assumed to have the greatest promise for growth of all the word’s luxury brands. It has stores in the leading world markets of luxury goods – in New York City, Sao Paolo, Brazil, Johannesburg, South Africa, Shanghai, China, of course in Paris, and, Tokyo. Opened a good number of stores in Japan (e.g., in the shopping district Omotesando, Ginza, Roppongi, Tokyo and one in Nagoya) is assumed to enhanced the dependence of Louis Vuitton on the Japanese market. It maintains the highest sales in the market of luxury brands.
Global Brand Situation in Saudi Arabia The issue of global brand presence in Saudi Arabia was reviewed by Assad (2007. The research established that both local and global factors had a crucial role to play in consumerism in Saudi Arabia. Some of the issues that have promoted the growth of the lifestyle of Western consumerism in the country include proliferation of the shopping center, urbanization, and manipulative advertising. This is an indicator of the existence of a strong relationship between the market in Saudi Arabia and global presence in the state. It was also established that this issues has a bigger impact on the younger than the older generation.
It shown that generation Y have direct influence towards all the purchasing decision of their parents. Additionaly, in Malaysia, people can easily get access of personal loans and credit card thus it make generation Y consumers took the opportunity and can afford branded goods as well as tend to be more consumerism compare to other generations. These underpinned with the report done by Asian Institue of Finance (2015) where the majority of generation Y in Malaysia are living on high cost borrowing with 38% loans and 47% engaged in credit card. Moreover, generation Y may spend all of their own money as soon as they receive it and most of them usually spend on personal services and consumer goods (Martin and Turley 2004). Hence, the culture of generation Y is all about buying and spending.