1.1.2 Top Retailers of branded clothes in Malaysia
Everyone has a separate and elegant fashion sense which is mainly related to the apparels throughout the world. Apparels define the personality, education, behavior and the way of thinking of the people. (Payal, et al.2014) In Malaysia Gen Y population and the increasing disposable income level which along with higher desires and an impression factors has extremely affected the consumer’s purchasing behavior. Private consumption has a direct impact on the growth of the many retail industry in Malaysia. Today‘s consumers are increasingly becoming brand conscious and are expecting for products with fashion, trendy and quality. Fast Retail Company UNIQLO has attract many customers in Malaysia
…show more content…
• Does the lifestyle of Gen Y consumers influence them to purchase branded clothes in Malaysia?
• Does the Gen Y really influence by the reference group to purchase branded clothes in Malaysia?
1.3 Research Objectives
• To examine the relationship between self-monitoring and consumer behaviour of Gen Y on purchasing branded clothes.
• To study the lifestyle of Gen Y consumer for purchasing branded clothes.
• To investigate how Gen Y influencing by the reference group to purchasing branded clothes.
1.4 Research Scope
In this study I will use primary data which is manual survey distribution to collect all the data that needed from the target audience. This manual survey distribution method will help me to get the instant response from the targeted audience. To gather the data I will distribute 250 questionnaire to my fellow friend, family, relatives, teachers and others who born between 1980s and 2000s. I will focus on MMU students and lecturers so there is nothing to be worry about since the number of resources are required as there is thousands of students attending class every day. So here I’ll distribute my questionnaire easily because majority of the students and lecturers are my targeted group. The process of data collection will take at least one week time as I want to meet only 50 respondents per day include students, lecturers and other
So Participant #2 asked that the interview questions be emailed to her. Indeed, the researcher had to be very persistent; in so doing, they did deliver the data needed for the research case study by responding with detailed
I think it is a really clever idea to combine entertainment with fashion. I know a lot of people like the show Stranger Things and looks from the eighties are coming back into fashion. It benefits Netflix by advertising the show on the clothing and it is a good way to get people who enjoy the show to buy Topshop’s clothing. That makes me wonder, did Topshop buy the rights to make Stranger Things related prints? My assumption is yes
An Underwear Identity Crisis Have you ever gone through that stupid attempt to please someone? Even if that meant fixing their car to make them like you? Allow me to rephrase that, is it normal for a guy to let his lady lover to fix his car with her underwear, out in the rain, in a white dress? In the short story by Nicola Barker, G-String introduces a very modern approach on the expectations of women in society at large represented in an individual instance. This interesting and quite odd relationship between the main character, Gillian, and her partner Mr. Kip insights the question of, does giving up who you are a penalty to being of what society wants you to be?
On a warm day in New York City in 1911, tragedy struck. It was an incident that would be written up in newspapers across the country; a horrendous incident that would change legislature, labor laws and hundreds of lives forever. This dreadful event left nearly 150 girls and women dead, and became one of the most murderous fires in the history of New York City. The day was March 26, 1911, and the fire at the Triangle Shirtwaist Factory was an historic one.
It is said that what one eats is what he or she is. That is also true with fashion, where one shops is who he or she is. The customers that shop at Urban Outfitters are rebellious and creative. These customers are in the age range of sixteen to thirty years old, including men and women. The customers who shop at Urban Outfitters are not afraid to show their individuality and express their quirky ensembles.
The retail brand has formed a close association with its employees thus ensuring that they also play an active part in decision making. In effect, the company has divided itself into different segments that enable the manufacturers to produce goods that move fast within the
Second Assignment – Annotated Bibliography and Thesis Statement by Cheryl Chi Yue Leung (214185045) York University NATS 1840 15th January 2016 Thesis: How material elements of the modern fast fashion practice reinforce the meanings of unethical production, and thus explain low prices come with low product quality and negative environmental and social impacts Annotated Bibliography 1) Anguelov, N. CRC Press. (September 2015) The dirty side of the garment Industry: fast fashion and its negative impact on environment and society.
The movement that I decided to work with is Postmodernism in Fashion .In the following essay I will be analyzing the styles, characteristics and examples. Postmodernism basically means to the blending of styles, ideas, materials, and so forth in a way that breaks guidelines or set principles in the Art field. On account of form this could mean to a blending of prints or textures in many ways. It could also mean putting together and mixing styles altogether. I would say that male/female unique apparel would likewise fall into the class of postmodernism.
Artificial intelligence is widely applied in different fields, such as medicine, engineering and design. Fashion industry is one of the industries that artificial intelligence applications are used in production processes. There are four operation processes of the fashion industry: fashion design, manufacturing, retailing, and supply chain management. The fashion industry, or called apparel industry, is the industry engaged in manufacturing garments and accessories and it is one of the most significant economic sectors in the world. Design, manufacturing and retailing are the three compulsory processes for a fashion item from designers and sold to customers.
For instance, the world population is aging (OECD, 2013a), therefore, changes in demographic may be dangerous to solely teenage-oriented apparel firms based on the fact that competition for that segment is gradually diminishing (e.g. Coneen by design ltd). Nevertheless, these could be an opportunity for open and more flexible existing fashion retailers. Nowadays, customers are demanding for convenient shopping experience due to limited time in accessing or going to the market in person. Therefore, fashion or clothing firms with quality and easy to navigate web page will attract more customer (Chaturvedi, Martich, Ruwadi & Ulker, 2013).
Emergence of fast fashion has brought a drastic change in the fashion industry on a global level. Over the past decade it has brought a significant development in the retail sector as well as consumer behavior. This essay highlights the challenges and the opportunities as well as short term and long-term impacts of fast fashion on the industry. Fashion is a style of clothing or dressing at a particular time or place. Fashion is dynamic that is it keeps changing or evolving with time.
Introduction Uniqlo is ranked as the 1st apparel brand in Japan (Fast retailing, 2014) and the 5th SPA (Specialty Store Retailer of Private Apparel) in the world (VFPress, 2012). The brand has demonstrated a strong development during the past years with around 818 stores worldwide, estimated at August 2015, (Fast retailing, 2014) and now, they are planning for an expansion to Vietnam market. This report will provide useful information which can be guidelines for Uniqlo’s strategy to enter a new market. The report covers four main parts: PESTLE analysis of Vietnam market; mode of entry suggestion; segments, targets and position process and 7Ps marketing mix. Question 1:
The name “UNIQLO” is a contraction of the words “Unique Clothing”. As its name suggest, Uniqlo does not follow trends but instead offers unique merchandise. Although their major competitors are fast-fashion retailers, they do not consider themselves
The students selected came from three sections to avoid prejudice of their perceptions. In order to assure manageability of the collected data, the questionnaire only included multiple choice, checklist, Likert scale, ranking/rating questions and did not include open-ended response
In the late 1990, although the Japanese economy went through “The Great Recession” for almost an entire decade, Uniqlo focused on all those consumers who were cutting back on their spending to expand operations during this period. Uniqlo