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Zara Fast Fashion Essay

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Clothing brands such as Zara can be concluded as monopolistically competitive where the firm has many competitors but every company sells a slightly different product and offer different types of qualities. Competitors that are related to Zara is Mango and H&M. the highly-centralized and well-organized company has so much to offer that it is never a problem in covering its monthly expenses. By reducing the quantity of each design produced, Zara forms artificial scarcity and lowers the risk of having stocks that cannot be sold. For Zara, scarcity in fashion increases desirability, which comes to a conclusion where shoppers need to be fast in purchasing as the item may not be available the following week. Lower quantities also mean there are …show more content…

Up to this point, Zara‘s strategies are coordinated and well-organized and has been very effective that it drove the business close enough in achieving and accomplishing its goal. The best way for Zara to maintain their growth in the fashion industry is to look for a new opportunities in the apparel market as customers’ behavior changes all the time in accordance of globalization and the future is not predictable. Other than that, Zara should build a second distribution center rather than owning only one main center in Spain just to be prepared of any obstacles in the future. A final recommendation for Zara is to not open a number of outlets in one area. In some cities, there are too many Zara stores with the same products. The least that the company would do is to differentiate the products in every stores within an area or a city to increase the excitement of a customer. Responsiveness has brought a positive impact for Zara especially for environmental issues, Zara has successfully create an eco-friendly business up until today. In conclusion, their achievements in this fashion industry is a success related to their ability in understanding the needs and the wants of their valuable customers together with Zara’s innovative strategies. It is hoped that this enormous company can improve more

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