Title Page Guidelines for Summer Internship Project
Program & Batch: PGDM - 2014-16
Roll No. 140103039
Name of the Student ATIN MEHRA
Name of the academic guide/ faculty: Dr. Shalini Rahul Tiwari
Project Title : Product Management and Roadmap evaluation, Marketing Strategy formulation and Sales Management for Food Tech Startup - Zeppery
Organization Name: Zeppery (Inweon IT Innovations Pvt. Ltd.)
Original
or Revised Write-up: ORIGINAL
Contact No. +919910313727
Email id ft14atinmehra@imt.ac.in
Product Management and Roadmap evaluation, Marketing Strategy formulation and Sales Management for Food Tech Startup - Zeppery
A Summer Project Proposal for
Post-Graduate Diploma in Management
By
Atin Mehra
140103039
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Utkarsh Srivastava Dr. Shalini Rahul Tiwari Chief Executive Officer Associate Professor Zeppery (Inweon IT Innovations Pvt. Ltd.) IMT, Ghaziabad
April-May, 2015
Certificate of Approval
The following Summer Project Report titled "Product Management and Roadmap evaluation, Marketing Strategy formulation and Sales Management for Food Tech Startup - Zeppery" is hereby approved as a certified study in management carried out and presented in a manner satisfactory to warrant its acceptance as a prerequisite for the award of Post-Graduate Diploma in Management for which it has been submitted. It is understood that by this approval the undersigned do not necessarily endorse or approve any statement made, opinion expressed or conclusion drawn therein but approve the Summer Project Report only for the purpose it is submitted.
Summer Project Report Examination Committee for evaluation of Summer Project Report
Name Signature
1. Faculty Examiner Dr. Shalini Rahul Tiwari 2. PG Summer Project Co-coordinator Mr.Utkarsh
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MARKET
Over the past six years, I have witnessed Hy-Vee undergo key structural changes, mainly in the pharmacy department. The reorganization process has helped the pharmacies produce more efficient numbers and profits. Structural changes such as a new computer system and a central fill processing facility has improved the work flow. This allows the pharmacist to have more time to help our patients, which is ultimately what our goal is. There were definitely some doubts about whether restructuring would be successful.
The extended market increased the demand for previously difficult to obtain or unavailable goods to
Case Study: 1-4 Microwave Oven Summary White Appliances is household appliances manufacturers, which export their product mainly to Europe and the U.S. Previously the company is considering to expand microwave oven line to Indian market because of the economy booming and the change in the market trend. Therefore, the customer has very little knowledge about using microwave to its most potential, the company want to enter the market and need a marketing plan in order to do so.
ADVANCED AND APPLIED BUSINESS RESEARCH Name: Muhammad Zubair Qureshi ERP: 12191 Section: MBA (Morning) Topic: WAC (Pillsbury Cookie) Submitted to: Dr. Huma Amir Date: 31-1-2016 EXECUTIVE SUMMARY This case tackles the research analysis that was conducted by General Mills Canada to understand the major factors in terms of variables of their target market in order to make a specific strategy to better the sales performance of the Pillsbury Refrigerated Baked Goods or “RBG”. This research highlights how the company was analyzing consumer preferences in accordance to taste usage and purchase intension for the RBG cookies.
The conditions that the economy environment included, that is, the inflation, employment, monetary and fiscal policy… in a specific sector or region. The macro environment is closely linked to the general business cycle, as opposed to the performance of an individual business sector. -Physical factors: municipalities growth, population go to the regions are more developed, so we have to considerer what are these areas to create there our business. Climatic diversity, Zara knows this diversity so the clothes that it produces will be linked with the climatic of the region, for example, the North is cold, so the winter´s season arrives before.
a. The product and production orientation of marketing asserted that a company should first develop product and then they should scan the market for sale opportunities. Now days in the modern world the market have changes. The process orientation of marketing requires a company to first to analyse the market, understand customer requirement and then develop products. In todays world, the modern marketing is based on the reverse process, in which the first the customer needs and demands are identified. The subsequent market program of the firm depends on how the market identifies the potential customer, profiles them, target them and positions his offering in the minds of customer.
The owners of Sisig sought to be the pioneer Filipino food company by providing unique and memorable customer experience to its clientele. The two individuals, Evan Kidera and Gil Payumo, focused on delivering innovative products and benefitting from a growing customer base. Specifically, being one of the food truck inventors in San Francisco, Senor Sisig had an obligation to revolutionize the sector (Kidera et al., 6). In fact, the decision to operate a unique operational model enabled the company to expand its services from one food truck to current three under its fleet. Through the provision of quality products, Senor Sisig has maximized its returns and continues to be the leading food truck establishment in the Bay Area.
RESEARCH METHODOLOGY TYPE OF RESEARCH: DESCRIPTIVE RESEARCH: Project report is basically an in-depth description of marketing strategies of Cadbury Mondelez India Ltd. It defines its main market objectives and its goals to be achieved. DATA COLLECTION METHOD: SECONDARY DATA: Data has been collection trough external and secondary sources of data collection methods. Data has been obtained through internet websites, literature, articles and marketing books. INTRODUCTION
Micro Environment consists of factors or elements close to business that have a direct impact on the business operations and success. It also affects the business performance and various other decisions that are critical to business. Some of the micro-environmental factors include customers, employees, distribution channels, suppliers, media and the general public. Macro Environment are the major external and uncontrollable factors that influence an organization 's decision making, and affect its performance and strategies. The macro-environment consists of forces that originate outside of an organization and generally cannot be altered by actions of the organization.
We use SWOT analysis to determine the performance of Nestle in Malaysia and 7Eleven. SWOT stand for strengths, weaknesses, opportunities and threats. The companies that under our observations received their Halal certificate from Jabatan Kemajuan Islam Malaysia (JAKIM). Nestle had full filled Malaysian standard and this document had undergone the process required by International Standardization Organization (ISO). Nestle branches in Malaysia also received Grad B in sanitary premise from local authority.
Introduction At the start of this course, I had no idea what to expect. This is due to the fact that marketing is a field that offers a combination of so many different disciplines such as art, psychology, and statistics. I encounter marketing on a daily basis but have strangely enough not reflected too much about it. Nevertheless, it is a very interesting subject, which deals with promoting and selling services and products.
Introduction The focus of this assignment is on the challenges facing the idea by Dr. Mark Post. The case involves the strategies that should be adopted in getting the new product to market. Dr. Post’s new product of tissue-cultured beef is major leap in the direction of reducing the reliance of food industry on agriculture. Dr. Post has made significant steps in developing the tissue culture grown beef for the production of hamburgers using non-conventional means.