Zhearl Ria's Grill And Restaurant Case Study

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CHAPTER IV
DISCUSSION
Q1: What is the demographic profile of the selected customers in terms of gender, civil status, age, employment status, educational attainment and monthly income or allowance? Based on the survey conducted, the customers of Zhearl Ria’s Grill and Restaurant are male and female, single, aged 16-25, employed, college graduate and with monthly income or allowance of P5,000-P10,000.
Q2: What is the behavioral profile of the respondents? The selected customers are mostly invited by their co-workers, family and friends. The customer group is usually formed by 10 and above persons. Their main reason for visiting Zhearl Ria’s Grill and Restaurant is to celebrate different occasions. They often visit the restaurant once a month.
Q3: What are the levels of service expectations of the different types of customer of Zhearl Ria’s Grill and Restaurant?
The suggester type of customer has the highest service expectation with the mean of 3.81. The said type of customer, as well as the rest of the customer types evaluated the service attributes of Zhearl Ria’s Grill and Restaurant as very important.
Q4: How do the different types of customers evaluate the service attributes of Zhearl Ria’s Grill and Restaurant?
Overall, the payer, suggester, influencer, decider and invited types of customers surveyed highly approved the service attributes of Zhearl Ria’s Grill and Restaurant as indicated by the excellent ratings they gave to it. The type of customers considered as

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