Zhearl Ria's Grill Essay

CHAPTER IV

DISCUSSION

Q1: What is the demographic profile of the selected customers in terms of gender, civil status, age, employment status, educational attainment and monthly income or allowance? Based on the survey conducted, the customers of Zhearl Ria’s Grill and Restaurant are male and female, single, aged 16-25, employed, college graduate and with monthly income or allowance of P5,000-P10,000.

Q2: What is the behavioral profile of the respondents? The selected customers are mostly invited by their co-workers, family and friends. The customer group is usually formed by 10 and above persons. Their main reason for visiting Zhearl Ria’s Grill and Restaurant is to celebrate different occasions. They often visit the restaurant once a month.

Overall, the payer, suggester, influencer, decider and invited types of customers surveyed highly approved the service attributes of Zhearl Ria’s Grill and Restaurant as indicated by the excellent ratings they gave to it. The type of customers considered as others gave a good rating for the said qualities of the restaurant.

Q5: What are the suggestions of the customers for Zhearl Ria’s Grill and Restaurant in relation to their evaluation of the service attributes of the restaurant?

The common suggestions garnered in the survey done by the researchers are: improve the ambiance, orient the staff to be more approachable, improve sound system for events and provide more space for parking that must be improved since the restaurant is accommodating 50-100 customers per day.

CONCLUSION

Zhearl Ria’s was one of the fast-emerging buffet-themed restaurant in Centennial Kawit, Cavite. It aims to be known to the present and potential customers because of its product and service offerings. Specifically, it aims to provide quality service to match the expectations of the different customers who compose a group and visit the restaurant together. The objective of this study is to identify the different types of customers of Zhearl Ria’s Grill and Restaurant and to measure their levels of service

As to their level of customer expectations, it showed that they regard the service qualities of ZRGR as very important thus; they have high expectation of the service quality to be provided. On one hand, the customers evaluated the service delivered to them and the result per customer type is (DISCUSS).

(REPEAT THEORY TO TEST) In the case of Zhearl Ria’s Grill and Restaurant, the researchers therefore conclude that…(PROVE OR REJECT THE THEORY AND DISCUSS)

RECOMMENDATIONS

Based on the findings, the researchers would like to recommend the following to Zhearl Ria’s Grill and Restaurant:

1. Ensure to give fair service quality to all types of customers Since the results shows that Ria’s have a heterogeneous types of customers, the management needs to make sure that they will accommodate all of these types equally and justifiably. It should not only focus on the decider but also to other customer types so that everyone will be highly satisfied. They can profitably become an asset to the restaurant and as a promotional channel to a wider market, they can share positive word of mouth that can help Ria 's to market their