Zip Bags Marketing Strategy
KABAGAMBIRE DEVIS
No. 34015081
MARKETING IN THE USA (Assignment #3)
No. 1). Since the zip bags are nice looking and loved by mostly the young generation, my primary target market would be people aged between 20 and 35 years in the USA. People between 20 years and 35 years are most likely to buy new-fashioned bags to accompany their new outfit of the clothes they like and this age group easily spend money on dressing and designing. Those people aged 20-35 have become the main handbag buyers in the USA. This group is most likely to purchase a new item because of a special occasion, and they are less driven by price. A new fashion trend is a key purchasing incentive for under 35s, who are the most likely to have bought handbags in the last 12
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2). When given a choice, customers loyalty, they are loyal to the zip Bags as their strength. Instead of targeting all customers, zip bag works only needs to target new customers in order to grow their business because they are already famous in the US market as young generation is in need of the product. Also the Uniqueness of the product is part of their product strength because most of the bags that are sold in the US are much different from the zip bags. This one can be unmade however big it might be and kept into another bag and carried along with. Another strength is the cost advantage because the production of the bags is not so high since they are made out of the local materials but finished goods are priced …show more content…
On the contrary if the company uses the push marketing strategy for online promotion of its new zip bags, it will not be able to succeed in the long run due to the presence of large number of competitors dominating the luxury bag industry of USA. Since the use of push strategy may involve aggressive online promotion of leather and other kinds of bags and forcing the US and the would be zip bag customers to like the Facebook page and create a large number of views and likes for the page and the products which may lead to low potential buyers. Thus, my zip bags will use pull marketing strategy and create product demand among US customers on a gradual
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