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Case Study Of Zomato: Creativity In Strategy

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Creativity at zomato

cREATIVITY IN STRATEGY

INHOUSE PR -
The belief at zomato was always that the best way to build relationships is by talking passionately about your own brand. and RaO felt that could be best done by their own staff.
They wanted to build relationships with media over time and changing PR agencies takes away that contact.
The marketing efforts needs to be done internally for building that friendly approach.
Another advantage of this approach was that it was a cheaper alternative .

But as the marketing was inhouse ,a need was felt for the media opinion too. In order to counter that zomato build a social media community

COMMUNITY ENGAGEMENT - …show more content…

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Zomato Grades restaurants on criteria such as upkeep of the premises, process control, hygiene, sanitation, and cleanliness, among other aspects.
It covers everything from daily dinners to Romantic Dining, Late Nighters, Breakfast Places, and Pet-Friendly Restaurants
Zomato also provides details regarding WiFi, A/c, Live Music .
It is these filters with attention to minute details which makes zomato what it is today.

CONCLUSION
Zomato has shown a lot of creativity not just in the greater scheme of things but in the minute details as well and this is one of the major reasons for their success.
What we see today as zomato is a result of loads of hardwork and innovative thinking by the people behind it .Zomato is still in the growth stage but is sure to be one of the leading brands of food directory website for years to come .If everything goes well ,zomato's will be a success story and will act as a classic case of
Creativity working wonders.

NOTE :- to be added seperately as additional info ,preferably in the right hand side of the page in table

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