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Zong Telecom Industry Case Study

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THE IMPACT OF STRATEGIES ON AN ORGANIZATION PERFORMANCE
ARESEARCH ON ZONG TELECOM SECTOR OF PAKISTAN
ZIAULLAH SHAH
MS SCHOLOR DEPARTMENT OF MANAGEMENT SCIENCE ABDUL WALI KHAN UNIVERSITY MARDANPAKISTAN
ABSTRACT:
This study is to investigate the impact of different strategies on Zong telecom performance.For this study Simple random sampling technique was used to select a sample of 50 zong outlet .Survey through Self-designed questionnaire is used for data collection fromzongoutlet working in kpk.
The data was analyzed through descriptive statistics. Thevariables including strategies and performance. Strategies is independent variable while performance is dependent variable. Dependent variable is measured through Revenue, Market share and Customer …show more content…

1.9600 .90260 50
Offering Internet Bundle packages at the cheapest price as other network. 1.9600 .92494 50
The implementation of low Cost leadership strategy will mean better quality service at low price. It also means taking better advantage of the firm 's human resources, equipment and space which allows the firm to take more benefits through extra ordinary performance 2.1200 1.13641 50

In the above given table the mean value ofHorizontal integration strategy leed to increase revenue is 2.1200 and standard deviation .98229 which indicates that most of the respondents agree that Horizontal integration strategy has leed to increase revenue.
The value of Horizontal integration strategy Leeds to increase market share with mean 2.1200 and s.d 1.00285 means that this strategy has increased zong market share.
The Market penetration & Product related diversification strategy towards attracting customers has mean 2.0600 and s.d .97750 which means zong has attracted …show more content…

The low cost leadership strategy adopted by zong isleading towards competitive advantage.

REFERENCES: www.wikipedia.com www.telcompk.blogspost.com www.paktel.com PTA ANNUAL REPORT 2017

Enida pulaj(Brakaj), PhD University of vlora ,Management Department
The impact of generic competitive strategies on organizational performance.
The evidence from Albanian context.

Ritika Tanwar Assistant professor of Delhi University in 2013
Case study on Porter’s Generic Competitive Strategies

(Martin Minark in 2007) Thesis onCost leadership Differentiation
An investigation of the fundamental trade-off between porter’s Cost leadership and differentiation strategies

Hyder comsate university Of Pakistan
A study on Success or Failure of small businesss of Pakistan

Rajendra kumar srivastava Research collection Leekong Chian school of business.
The Resource based View and Marketing: The Role of market-based Assets in Gaining Competitive Advantage

Comparision of service performance customer satisfaction in telecom sector.
A research study on mobile communication kark kpk
Said alam khan Depatment of management sciences and IT Peshawar Pakistan july

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