(oys Swot Analysis

992 Words4 Pages
2.0 Company Analysis 2.1 History of MyToys MyToys, a brand that is founded by Jon and Glenn Grant in 1998. At first, MyToys is a small company that only design a little scope of toys and manufactured in their home country which is European country. However, the toys that they produced are getting famous within European country and the founder then extended the scope of toys. Within the five years, MyToys has become impressively over Europe. In order to compete with other toy companies, MyToys began to outsourcing its products to the manufacturing companies in China, so that it can reduce its cost and empower the price of the products become more aggressively. 2.2 Product & Services Most of the product that produced by MyToys includes electronic…show more content…
Other than that, MyToys is continuously create and launching new products every year. Before launching the new products, the company will first test the quality and the safety of the products, there are frequently a few stages included before the sample products achieved the satisfaction of the designer and ensure the products meet the safety regulations that required by European Union (EU). It is necessary that the Certification Experts marking is altered on the…show more content…
It is known as seasonal sales in the calendar year because Halloween day and Christmas is in the quarter 4 of the calendar year. Other than that, the toys are only designed for limited age range of children which is only 3 to 8 years old. This makes the company loss the opportunity of having customer that are below 3 years old and above 8 years old. MyToys is heavily rely on outsourced manufacturers. Off-shore outsourced manufacturing means the organizations that join off-shoring in order to save cost. These organizations are looking for long-term competitive advantage in cost advantage. All of the toys that MyToys outsourced manufacturers are situated in China. Furthermore, the company did not publish corporate social responsibilities. Although the management knows about the significance of CSR yet at the same time the company have not officially published its CSR plans. The company is strongly depend on the senior management of MyToys, if there is any resignation of senior management, the company will need to face serious consequences. Moreover, although the company have its own designers but the company is heavily depend on the product designers. The company may have to recruit new designers every year in order to kept fresh on their
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