The industry also needs to deal with the fact that the quarter of actual workforce within the industry will retire in the next five years. Partner programs with the high level education institutes need to be signed to engage young and enthusiastic employees from the fresh graduates. The aerospace industry needs to prepare to deal with the key challenges of the future: - develop technical circumstances to automate the air transportation so that it could deal with the triple capacity in 10 years;
Another vertical differentiation is the service on board. Most low-cost airlines try to maintain cost-effectiveness or lower their cost by not offering additional service to the passengers such as extra foods and drinks. However, Nok Air does provide a box of Auntie Anne bread, and beverages to the passengers during onboarding, while Air Asia provides nothing. This is considered to be the vertical price discrimination because all passengers agree that having some foods and drinks during on boarding