PORTERS FIVE FORCES ANALYSIS - PHARMA INDUSTRY Using Porter's Five Forces we can analyse the scope of the pharmaceutical industry. It looks into five factors namely, competitive rivalry, threat of new entrants, threat of substitute products, bargaining power of suppliers and bargaining power of customers. " Competitive rivalry: The pharmaceutical industry is highly fragmented with almost 3,000 pharma companies and 10,500 manufacturing units. Due to increasing demand of high-quality drugs, low-to-moderate
3.1 The isolation of Aeromonas from several pond waters, healthy fish, and infected fish The isolate of A. hydrophila grown for 24 hours at 37C on Rimler-Shoots+novobiocin medium should show bright yellow color with white edge. Figure 1 shows the control of isolate A. hydrophila ATCC 7699 grown on RS+novobiocin medium. Isolate selection on RS medium resulted in 95 isolates, presumed to be A. hydrophila, which would run the phenospecies test (morphology and biochemistry), based on the protocol