Brand architecture Essays

Abstract The PRADA Group is an Italian luxury fashion house, founded in Milan in 1913. The Group is composed by four brands which are: Prada, Miu Miu, Church’s and Car Shoes. Prada is an international large sized firm that operates in 70 different countries around the world, with 551 directly operated stores (at 30 April 2014) . The company presents a total number of 11,518 direct employees and had net revenue equal to 3,587 million Euros in the end of January 2014 . This report identifies the

used in the advertisement industry especially when targeting a huge market. Pop art has had a huge impact on the advertising industry which most of it can be regarded as being positive. This is mainly because Pop art is able to assimilate a given brand with a specific popular

landing themselves in the foreseen situation. Threat of new entrants/Potential Competitors These potential competitors represents the barriers to entry for instance, the requirement of a high venture, the processes set by the management and also a brand which is well-known by the public to reduce the intimidation set by potential competitors which are due to enter the market sooner or later. Seeing that chocolate is famous world-wide, the possibility for new companies to penetrate the market with

Strengths: Strong brand portfolio, good cash flow, global footprint • Weaknesses: Long term debt Alternatives • Increase market share in developing economies, if KHC increases their market share it will put them at a competitive advantage

The Chrysler Building, New York, is one of the most admired Art Deco style skyscrapers in history. This essay will analyse the Chrysler Building contextually and evaluate the applicability of the theoretical features of the early Modern Movement, as described by Paul Greenhalgh, to it in an attempt to determine exactly what it is that makes the Chrysler Building the icon that it is today. Historical Background The Chrysler Building has a rich historical background from which it originates. The

though and developed on the basis of the requirement and the utility that has to be served along with an artistic value attached to it. Thomas Heatherwick, currently working in London, is know for his works in architecture, design, and modern thinking. The element of futuristic thinking along with simplicity is what fascinates me the most about him. Thomas Heatherwick has worked on several project all around the world ranging from

1 INTRODUCTION Postmodernism is a complex term and set of ideas which has emerged as an area of study since the mid 1980s (Hassan 1981:30-37). Postmodernism is a concept that appears in a wide variety of disciplines including art, architecture, film, literature, fashion, and technology (Hassan 1981:30-37). Therefore, Postmodernism is best understood by outlining the modernist philosophy it replaced, the avant-garde who were active from the 1860s to the 1950s (Lizardo & Strand 2009:36-70). Therefore

is concerned with the modeling of material to bring the material into presence - from the physical into the meta-physical world (Maulden, 1986). Since tectonics is primarily concerned with the making of architecture in a modern world, its value is seen as being a partial strategy for an architecture rooted in time and place therefore beginning to bring poetry in construction. Tectonics, however, has the capacity to create depth-ness of context resulting in the implicit story being told by the tectonic

International Style. Pioneer Phase is a chain of variations and individuals who took charge to the problems faced when dealing with the appropriate design that would symbolise the twentieth century. They did so by focusing on three core elements of design, architecture, graphics and furniture.(P.Greenhalgh,1990, p. 91) The Pioneer Phase could simply be classified as a collaboration of ideas in which designers envisioned how the world could create a way in which improves the “material conditions” and mould the

In urban architecture, Rossi (1984) believes that the city itself is a place of collective memory. Meanwhile, collective memory also constitutes the quality of artifacts. So what is the collective memory? Maurice Halbwachs (1992) points out in his ‘on collective memory’:

movements or trends in the fields of art, architecture, literature and criticism. It was developed in the 1970’s, in response to or dismissal of the doctrine, standards, or practices of modernism. Post modernism encourages the utilization of components from chronicled vernacular styles and regularly lively hallucination, decorations, and complexed nature (12). It incorporates various translations of culture, literature, art, philosophy, history, economics, architecture, fiction, and literary criticism (12)

Modernist architect brought new materials and technologies to India, pioneering development of the future architecture in India. Anglo-Indian architects were practiced by Le Corbusier and Louis Khan, thus high profile names brought in to help promote a modern Indian. Buildings of the 20th century play a large and important role of India 's built environment, it

The "Aesthetic Movement" refers to the introduction of principles that emphasised art in the production of furniture, metalwork, ceramics, stained glass, textiles, wallpapers and books. We will only touch on a few examples. The movement incorporated both exotic and historical influences. It is widely agreed upon that the roots of the Aesthetic Movement lie in the reaction to Industrialisation (Nguyen, 2002). It is important to consider the foundation of The Aesthetic Movement, which is the Arts

artificial stone-like material used for various structural purpos-es. The word concrete originates from the Latin word concretus which literally means compact or condensed. Concrete has been used for many amazing things throughout history, including architecture, infrastructure and more. The Egyptians were using early forms of concrete over 5000 years ago to build pyramids. They mixed mud and straw to form bricks and used gypsum and lime to make mortars. Joseph Aspdin of England is credited with the invention

3 MATERIALS AND METHODOLOGY 3.0 INTRODUCTION Energy analysis of buildings helps to simulate the amount of energy used in a building. It is very important as it helps to discover and ascertain new ways of conserving energy and ensuring energy efficiency of building components. Building developers, construction engineers are increasingly interested in creating more energy efficient reason, and for this purpose whole building energy simulation programs are being used to determine strategies that save

History is filled with different movements throughout different time periods, but do these movements affect design and if so, how do they affect design? In this essay different kettles throughout different time periods will be compared to see if these movements do play a role in design. From the second half of the 19th century till today, the ideals of modernism have been debated. Although traces of modernism can be seen everywhere in society today, it has not always been this way. Modernism is

What is an environmental impact report or statement? When we think of engineering we usually think of the construction of buildings or roads or even the manufacture of products. We rarely consider what effects these processes have on the surrounding environment or the global impact. In this section of the report I will discuss why an Environmental Impact Statement and Environment Impact Assessment are used in Civil engineering. An Environmental Impact Statement is described in S.I No 349 of 89 (art

Interior Design and Cultural Difference In architecture interior space, man is an integral part of nature’ and to achieve realm, human maintains the relationship with environment (in-door and out-door) and space. Therefore, a perfect interior-design work should ensure to understand sensory stimulation of people in human environment that includes air quality, music, furnishings, fixtures, lighting and display layout (Xufang, 2014, Park & Farr, 2008). One of the challenging aspects of interior designer

Eco friendly building material is those provide the appropriate service and lifetime, with the minimal maintenance, while minimizing the decimation the raw of material, the pollution from, and also energy consumption by production and use, and that have the maximum potential for the reuse. The use of the Eco friendly building materials and products are represents one important strategy in the design of a building. In addition, the Eco friendly building materials have benefits to the building users

American Institute of Timber Construction states that timber frame is a modern method of construction using standardized, prefabricated timber wall panels and floors commonly in use in many developed countries. It is commonplace in wooden buildings from the 19th century and earlier. The method comes from making things out of logs and tree trunks without modern high tech saws to cut lumber from the starting material stock.The use of timber framing in buildings offers various aesthetic and structural