Brøderbund Essays

In the past years Mattel Incorporation, probably the largest toy corporation in the world, dealed with a differentiation of the international product with respect to the one that it was marketed originally, maintaining and increasing its strength thanks to its ability to innovate, maintaining unchanged the core line products of the firm which are the keys of its success. This started to became necessary in the last decade, when toy industry started to be compromised by children habit to move away