Chipotle Mexican Grill Essays

Here is my report, regarding your intention to acquire Chipotle Mexican Grill, Inc. Pronounced chi-POAT-lay, this rising company opened its first store in 1993, with one simple idea: Show the American consumer that food served fast didn't have to be a "fast-food" experience. What makes this company different is the fact that, they team and work with farmers around the USA, they always use high-quality raw ingredients, classic cooking methods and a distinctive interior design, and have friendly people

Company Description Chipotle Mexican Grill, Inc is a Delaware-founded corporation that manages and operates Chipotle Mexican Grill eateries throughout the country. There are 44 international Chipotle restaurants and 2,918 restaurants in the United States (Annual Report). Chipotle serves responsibly sourced, traditionally prepared, real cuisine with healthful ingredients in an effort to create a better world. Chipotle serves a customizable menu of burritos, burrito bowls, tacos, salads, and quesadillas

Steve Ells, the creator of Chipotle Mexican Grill, had a vision and strategy “to change the way people think about and eat fast food.” Since 1993, Chipotle Mexican Grill has gone from a single store operation in Denver, CO into a 1,230-unit endeavor with in excess of 800,000 paying customers each day across 41 states, Washington, D.C., Canada, and the United Kingdom. In 1998, McDonald’s found interested in the company, and purchased stake in the company, followed by acquiring a controlling portion

Chipotle Mexican Grill, Inc. is a U.S based fast-casual restaurant company. The company is listed on the New York Stock Exchange with the ticker CMG, and it is a part of S&P 500 index. Unlike many other limited service restaurant chains, Chipotle does not franchise and directly operates all the restaurants. As 2016, the company has 2,050 restaurants, mainly located in the U.S. The company operates Chipotle Mexican Grill restaurants, which specialize on Mexican-inspired food items such as tacos and

Chipotle Mexican Grill Company was established in 1993 by Steve Ells, based in Denver, Colorado. Its mission utilizing naturally-grown components, and oblige a more naturally elevated meat than any other restaurant series. Chipotle is a popular quick-service restaurant chain. It possesses and runs greater than 2,000 quick-casual eating places favorite for their burritos and other Mexican foodstuff dishes. With extras, the company’s menu offers more than 65,000 choices (Robert, 2010, pp. 54). However

Chipotle opened its first casual fast food restaurant in Denver restaurant in 1993, Chipotle Mexican Grill was founded by Steve Ells who at the time was a graduate at culinary Institute of America. Chipotle Mexican Grill offers a menu of a variety of food items which mostly are burritos and tacos, Chipotle is located in many parts of the world, not only is Chipotle doing business in the US, but also in Canada and UK, how Chipotle does and runs its business is slightly different from what customers

Chipotle Mexican Grill STRENGTHS • Green technology • Positive bran image • Fresh and healthy food • Great customer service • Low advertising costs • Great financial performance in recent years WEAKNESSES • Lots of competition • High Price OPPORTUNITIES • Expansion of menu times • Ability to expand advertising costs • Ability to develop a market strategy to increase market share THREATS • Not a lot of menu options • High menu price • Competition is growing Chipotle Mexican Grill is a company

Chipotle Mexican Grill: Steve Ells is the CO-CEO, founder, and Chairman of Chipotle Mexican Grill. Ells was born September 12, 1965, in Indiana, and Graduated from the University of Colorado at Boulder with a Bachelor degree in Art history. Chipotle Mexican Grill was founded July 13, 1993. The vision of Chipotle is to "demonstrate that food served fast didn't have to be a "fast-food" experience. We use high-quality raw ingredients, classic cooking methods and a distinctive interior design, and have

Chipotle Mexican grill, Inc. is an American Multinational company that offers a menu of burritos, tacos and salad etc. The company is headquartered in Colorado, USA and has expanded its operations outside of the US in the previous decade by entering Canada and Europe. Strengths in the SWOT Analysis of Chipotle : Growing operations: Chipotle offered its IPO in 2006 and has been growing rapidly in operations ever since. From 578 restaurants in 2006 all based out of the US to 2010 restaurants in 2015

In 1993, Chipotle Mexican Grill (CMG) was founded by Steve Ells and was initially introduced to the restaurant market in Denver, Colorado. Chipotle had a mission to significantly impact and alter the restaurant industry, specifically the fast-casual segment. Its growth occurred quite swiftly and its success caught the attention of the global corporation McDonald’s, who ended up investing more than $350 million into CMG, Inc. and profiting $1.5 billion in return. According to Exhibit 5, “Revenue

Chipotle Mexican Grill has become a giant in the world of fast food/sit down restaurants with its unique food and its incorporated supply chain, with over 1,900 locations. As a focal point the restaurant has emphasized its ability to include quality ingredients from local producers on their available menu. Some of these ingredients include fresh vegetables, herbs, spices and naturally raised meat. They have used local sourcing for most of these products but have still used certain big name countrywide

The company selected is Chipotle Mexican Grill (CMG). Founded in 1993, CMG is a fast casual Mexican restaurant focused on using fresh, healthful ingredients. CMG went public in January 2006 (Fedenia & Hirschey, 2009). Chipotle Mexican Grill operates 1,600 eateries both nationwide and internationally (Standard & Poor’s, 2016). In regards to industry conditions, Standard and Poor (2016) noted a positive outlook for the restaurants sub-industry. As a whole, the restaurant industry faced rising

Introduction Chipotle Mexican Grill was founded in 1993 by Steve Ells in Denver, Colorado. The founder attended the Culinary Institute of America in Hyde Park, New York. He had some experience as a line cook in Jeremiah Tower at Stars, San Francisco. Steve Ells opened the first Chipotle near the University of Denver campus with a loan of $85,000 from his father. Chipotle has approximately 1783 outlets in the world as stated in the 2014 annual report. Their menu offers Mexican food such as burritos

Chipotle Mexican Grill is an American restaurants chain that offers a focused menu of burritos and tacos. The company was founded by Steve Ells in 1993 with a vision of “food with entirety”. The company started its operations in the state of Colorado when it launched its first Chipotle in the city of Denver. Over the course of next five years, the company expanded its operations and successfully launched its Chipotle restaurants at several locations across the state of Colorado. Impressed with the

Chipotle Mexican Grill was started out of Denver, Colorado in 1993. At that time the vision of the CEO Steve Ellis was to “show that food served fast didn’t have to be a typical fast food experience. Chipotle’s emphasis on fresh food and ingredients has sparked an evolution in restaurants. The mission statement is simply “Food with Integrity”. Chipotle also has an expanded mission to make “better food accessible to everyone”. According to the brand’s website, the Chipotle brand is the largest

. What is your assessment of the ways in which Chipotle has responded to the food poisoning incidents in some of its restaurants? Considering that they participated in the shutting down of all contaminated stores while providing deep cleaning services and a complete and thorough review of all their practices, I would state that they handled the situation responsibly. 2. Does Chipotle Mexican Grill have any core competencies and, if so, what are they? They have several core competencies that are

Abstract Chipotle Mexican Grill is a well-known company that deals with fast food and has made significant and distinctive progress compared to other companies in the fast food industry. The company not only prepares food in front of customers but also makes sure that food is made with integrity. The integrity is enhanced by finding, evaluating, and choosing the right ingredients, which are from animals, farmers, and the environment (chipotle.com). These are the principles that serve to direct

of brands through their claimed brand value. Chipotle Mexican Grill, a popular fast-casual restaurant specializing in Mexican food, has strategically crafted its brand image to revolve around two key values: health and sustainability. By associating its brand with these attributes, Chipotle aims to create a positive impression among the public. However, closer examination reveals a dissonance between the brand's claims and its actual practices. Chipotle tactically promotes itself as a champion of

Case 8, Chipotle: Mexican Grill, Inc.: Food with Integrity and current news articles highlight specific challenges the company is facing. To begin, CMG’s announced that food costs were expected to increase in the near future. Following the announcement, the company’s stock fell by nearly 12%, which significantly decreased its stock price. This presented a major challenge for the company, because its food costs were already above average. As a result, Chipotle must continue to find innovative methods

Chipotle develops and operates fast-casual Mexican food restaurants. Chipotle’s menu is focused on burritos, tacos, burrito bowls, and salads, made with fresh ingredients. Chipotle has a commitment to “ Food with Integrity”. Chipotle began to use organically grown local products, dairy and meats from animals that were raised with high standards. Chipotle works very closely with their suppliers “Food with Integrity” speaks to the emerging demographic base. This limited method enables the company to