Chipotle Mexican Grill Essays

Chipotle is a Mexican Grill restaurant that is famous with its “food with integrity”. They served their customers with healthier foods (Nutrition Calculator) and Allergens & Special Diet. Chipotle's Burrito, Burrito bowl, Tacos, Salad, Chips & Drinks, Kid’s build, and Kid’s Cheese Quesadilla on their menu. In Chipotle, not only to do their own work well, but also to do it unusually. When Chipotle opened the first restaurant in 1993, the goal is simple, the company wants to provide customers with

Chipotle Mexican Grill is one of the leading company in the Mexican - style fast-food industry thanks to its competitive advantages. However, there are several problems that Chipotle has encountered. The first problem is the supply of organic ingredients. The availability of organic products is constrained due to the growth of purchasing by consumers and chefs at fine – dining restaurants. Sometimes these organic products are even unavailable because of imbalanced supply and demand. Furthermore

Here is my report, regarding your intention to acquire Chipotle Mexican Grill, Inc. Pronounced chi-POAT-lay, this rising company opened its first store in 1993, with one simple idea: Show the American consumer that food served fast didn't have to be a "fast-food" experience. What makes this company different is the fact that, they team and work with farmers around the USA, they always use high-quality raw ingredients, classic cooking methods and a distinctive interior design, and have friendly people

Company Description Chipotle Mexican Grill, Inc is a Delaware-founded corporation that manages and operates Chipotle Mexican Grill eateries throughout the country. There are 44 international Chipotle restaurants and 2,918 restaurants in the United States (Annual Report). Chipotle serves responsibly sourced, traditionally prepared, real cuisine with healthful ingredients in an effort to create a better world. Chipotle serves a customizable menu of burritos, burrito bowls, tacos, salads, and quesadillas

Steve Ells, the creator of Chipotle Mexican Grill, had a vision and strategy “to change the way people think about and eat fast food.” Since 1993, Chipotle Mexican Grill has gone from a single store operation in Denver, CO into a 1,230-unit endeavor with in excess of 800,000 paying customers each day across 41 states, Washington, D.C., Canada, and the United Kingdom. In 1998, McDonald’s found interested in the company, and purchased stake in the company, followed by acquiring a controlling portion

Chipotle Mexican Grill, Inc. is a U.S based fast-casual restaurant company. The company is listed on the New York Stock Exchange with the ticker CMG, and it is a part of S&P 500 index. Unlike many other limited service restaurant chains, Chipotle does not franchise and directly operates all the restaurants. As 2016, the company has 2,050 restaurants, mainly located in the U.S. The company operates Chipotle Mexican Grill restaurants, which specialize on Mexican-inspired food items such as tacos and

Chipotle Mexican Grill, Inc. is a major player in the fast-food industry in the North American region. With the company being valued at an astonishing $23 billion before the E.coli crisis, the well-established Mexican restaurant was able to enjoy the strong market leadership in the U.S. Being a company with nearly 59,330 staff, it is accountable to various stakeholders such as customers, employees, and shareholders. Corporate social responsibility (CSR) of Chipotle restaurants have come under the

In 1993, Chipotle Mexican Grill (CMG) was founded by Steve Ells and was initially introduced to the restaurant market in Denver, Colorado. Chipotle had a mission to significantly impact and alter the restaurant industry, specifically the fast-casual segment. Its growth occurred quite swiftly and its success caught the attention of the global corporation McDonald’s, who ended up investing more than $350 million into CMG, Inc. and profiting $1.5 billion in return. According to Exhibit 5, “Revenue

Chipotle Mexican Grill Company was established in 1993 by Steve Ells, based in Denver, Colorado. Its mission utilizing naturally-grown components, and oblige a more naturally elevated meat than any other restaurant series. Chipotle is a popular quick-service restaurant chain. It possesses and runs greater than 2,000 quick-casual eating places favorite for their burritos and other Mexican foodstuff dishes. With extras, the company’s menu offers more than 65,000 choices (Robert, 2010, pp. 54). However

Chipotle opened its first casual fast food restaurant in Denver restaurant in 1993, Chipotle Mexican Grill was founded by Steve Ells who at the time was a graduate at culinary Institute of America. Chipotle Mexican Grill offers a menu of a variety of food items which mostly are burritos and tacos, Chipotle is located in many parts of the world, not only is Chipotle doing business in the US, but also in Canada and UK, how Chipotle does and runs its business is slightly different from what customers

Chipotle Mexican Grill started and has grown to be a fast casual restaurant. Steve Ells founded Chipotle in in 1993 in Denver, Colorado with a mind set on the principles of using locally sourced produce. In 1993, Ells started selling burritos out of an old ice cream store, with the help of his father, who gave him an $85,000 loan. To make a profit, Ells had to sell 107 burritos a day. One month later Ells was selling 1,000 burritos a day. In 1995 Chipotle’s second restaurant opened using the cash

Chipotle Mexican Grill STRENGTHS • Green technology • Positive bran image • Fresh and healthy food • Great customer service • Low advertising costs • Great financial performance in recent years WEAKNESSES • Lots of competition • High Price OPPORTUNITIES • Expansion of menu times • Ability to expand advertising costs • Ability to develop a market strategy to increase market share THREATS • Not a lot of menu options • High menu price • Competition is growing Chipotle Mexican Grill is a company

Chipotle Mexican Grill: Steve Ells is the CO-CEO, founder, and Chairman of Chipotle Mexican Grill. Ells was born September 12, 1965, in Indiana, and Graduated from the University of Colorado at Boulder with a Bachelor degree in Art history. Chipotle Mexican Grill was founded July 13, 1993. The vision of Chipotle is to "demonstrate that food served fast didn't have to be a "fast-food" experience. We use high-quality raw ingredients, classic cooking methods and a distinctive interior design, and have

Chipotle Mexican grill, Inc. is an American Multinational company that offers a menu of burritos, tacos and salad etc. The company is headquartered in Colorado, USA and has expanded its operations outside of the US in the previous decade by entering Canada and Europe. Strengths in the SWOT Analysis of Chipotle : Growing operations: Chipotle offered its IPO in 2006 and has been growing rapidly in operations ever since. From 578 restaurants in 2006 all based out of the US to 2010 restaurants in 2015

Chipotle Mexican Grill is chain of restaurants that specialises in burritos and tacos. It is currently located in five countries namely United States, United Kingdom, Canada, Germany and France. Their mission statement is Food with Integrity which promotes their efforts in using organic ingredients and serving naturally raised meat. Chipotle had their presence in 21 states across US and in the District of Columbia as of 31st December 2005 and operated almost 500 restaurants. As of 2014, they have

Chipotle Mexican Grill Food with Integrity Background / Overview: Chipotle started serving “Food with Integrity” in Denver, Colorado in 1993. After one month of the grill being open, they were making one thousand burritos per day. In 2016, Chipotle became popular throughout its now one thousand and nine hundred stores nationwide. The grill was doing fantastic until in late 2015 where two outbreaks of E. coli were found at various restaurants in several states. Fifty five people were infected and

Chipotle Mexican Grill is a fast, casual restaurant that is mainly known for its bowls and large burritos and became popular by advertising on all sorts of platforms like music platforms and others that may reach a younger audience. The company made its initial public offering in January 2006. The company’s main objective is “ensuring that better food is accessible to everyone” (Chipotle Website). The founder of Chipotle sought to change people’s perspectives on fast-food and wanted to change the

The company selected is Chipotle Mexican Grill (CMG). Founded in 1993, CMG is a fast casual Mexican restaurant focused on using fresh, healthful ingredients. CMG went public in January 2006 (Fedenia & Hirschey, 2009). Chipotle Mexican Grill operates 1,600 eateries both nationwide and internationally (Standard & Poor’s, 2016). In regards to industry conditions, Standard and Poor (2016) noted a positive outlook for the restaurants sub-industry. As a whole, the restaurant industry faced rising

Chipotle Mexican Grill has become a giant in the world of fast food/sit down restaurants with its unique food and its incorporated supply chain, with over 1,900 locations. As a focal point the restaurant has emphasized its ability to include quality ingredients from local producers on their available menu. Some of these ingredients include fresh vegetables, herbs, spices and naturally raised meat. They have used local sourcing for most of these products but have still used certain big name countrywide

Green Marketing: Chipotle Mexican Grill Taylor Codomo Communication 105 Chipotle Mexican Grill first opened its doors in Denver, Colorado in 1993, but CEO Steve Ells had been dreaming of opening his restaurant long before then. Ells began as a chef who studied French cuisine in culinary school. While observing customers at the local Mexican grill and after borrowing $85,000 from his father, Ells established Chipotle. The Mexican Grill now has over 1,300 restaurants including international locations