Dunkin' Donuts Essays

  • Dunkin Donuts Case Study

    2310 Words  | 10 Pages

    Rosenberg opened the first Dunkin’ Donut shop in Quincy, Massachusetts, USA. Dunkin’ Donut is the world’s leading baked good and coffee chain, serving more than 3 million customers per day. It sells 70 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels, breakfast sandwiches and other baked goods. Headquarters of Dunkin’s Brands is at 130 Royall Street Canton, Massachusetts, United States. At the end of 2011, there were 11,000 Dunkin’s Donut stores worldwide, including

  • Dunkin Donuts: Strategic Challenges

    846 Words  | 4 Pages

    Describe the company and its product or service: Dunkin Donuts is big food and coffee chain. It is based in Massachusetts, United States. Its CEO is Nigel Travis. The original Dunkin' Donuts slogan was Sounds Good, Tastes Even Better, and the current slogan is "America Runs on Dunkin'" since March 2006. Dunkin Donuts has more than 12000 restaurants. Dunkin Donuts makes coffee, tea and breakfast sandwiches. It has several varieties of Donuts and coffees. It has great services in all locations

  • Dunkin Donuts Research Paper

    1116 Words  | 5 Pages

    Dunkin' Donuts is the world's largest chain of coffee houses. Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories.[10] Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 10 years running in the U.S. The company has more than 12,000 restaurants in 45 countries worldwide. Every day Dunkin' Donuts is ready to offer its guests, who stop for coffee and baked goods next items:

  • Dunkin Donuts Case Analysis

    2716 Words  | 11 Pages

    Introduction Dunkin’ Donuts is world’s dominant baked goods and coffee chain (DunkinDonuts.com, 2014). It was first founded in 1946 by Bill Rosenberg with the name Industrial Luncheon Services that focus on providing quick meals and snacks to staffs in Boston. As the operations of Industrial Luncheon Services got successful, Rosenberg continued to found the doughnut coffee shop called Open Kettle in Quincy, Massachusetts. After two years of operation, the name Open Kettle was changed to Dunkin’ Donuts (Entrepreneur

  • Compare And Contrast Dunkin Donuts And Costa Coffee

    1219 Words  | 5 Pages

    Despite the similarity in segmenting methods that both Dunkin’ Donuts and Costa Coffee adopt, we can see the same pattern in their targeting strategy. The two brands pursue concentrated marketing strategy in their ads, targeting the two segments that they have chosen during the segmentation phase. Nonetheless, with the introduction of customization for their beverages, the brands also show a level of one-of-one marketing. On the side Dunkin’ Donuts, the target market is the large segment consisting

  • Swot Analysis Of Dunkin Donut

    1610 Words  | 7 Pages

    Zone Authority (EPZA) frequently buy their products. It has supply volume 310 pieces of regular donuts a day. According to the staff, their edge towards others is having a variety of doughnut flavors and beverages, being a notable brand. However, they don’t have a dining area which they think is their weakness since they offer beverages. • MISTER DONUTS The proponents interviewed the outlet of Mister Donut in Binakayan Public Market, #206 Trion Hi-way Binakayan, Kawit Cavite. It has supply volume of

  • Dunkin Donuts International Strategy

    902 Words  | 4 Pages

    Current expansion strategic Dunkin donuts has entered into a long-term master franchise agreement with Golden Cup Pte Ltd, a joint venture between Jasmine Asset Holding Ltd and Jollibee Worldwide Pte Ltd. Dunkin donuts and Golden cup plan to open more than 1400 Dunkin donuts outlets across China over the next 20 year. The joint venture franchising has exclusive rights to expand Dunkin’ Donuts in new territories, including Beijing, Chongqing, Fujian, Guangdong, Guangxi, Hainan, Hebei, Heilongjiang

  • Dunkin Donuts Survey Method

    745 Words  | 3 Pages

    In this part of the research, I will choose the best survey method in my opinion that is appropriate for Dunkin’ Donuts to determine consumers’ response to the new line of pastries with a distinctive French taste before introducing them in the marketplace. Also, I will discuss the advantages beyond using this method not others. Actually, there are four widely used data collection methods in quantitative surveys; in-depth personal interview, telephone interview, mail survey, online survey and observation

  • Qualitative Research In Dunkin Donuts

    786 Words  | 4 Pages

    In this part of the research, I will discuss the role of qualitative research in helping Dunkin’ Donuts expand further in the World. Qualitative research refers to the process whereby researchers try to find out simply ‘what exists’, rather than ‘how much’. Qualitative research aims to develop initial ideas or insights to provide direction for any further research needed. It deals with the range of customer attitudes towards a product, rather than measuring what percentage of people hold a particular

  • Dunkin Donuts Marketing Strategy

    867 Words  | 4 Pages

    a business is on how to communicate and introduce the products or business itself to respective customers. This part should be the most strategic and creative since it involves persuading the market to buy the products. This become the reason why Donut the Explorer focus on creating a well-defined and effective marketing plan in order to attract consumers. It includes identifying the target market, analyzing the competition, promoting the product and setting the price structure. It is also necessary

  • Dunkin Robbins Case Study

    1752 Words  | 8 Pages

    Company Background Dunkin’ Brands Group, Inc. is one of the leading franchisors in quick service restaurants(QSR) industry based in the United States in all over the world. Dunkin’ Brands Group, Inc. was founded in 1950 and has two famous brands which are Dunkin’ Donuts: serving hot and cold coffee and baked goods and Baskin-Robbins: hard-serve ice cream. These two famous brands have started with three founders, Bill Rosenberg, Burt Baskin and Irv Robbins. Bill Rosenberg founded his first restaurant

  • Starbucks Five Forces Analysis

    1544 Words  | 7 Pages

    The company faces a large number of competitors, which have different sizes, specialties and strategies. For example, Starbucks faces the competitive force of McDonald’s and Dunkin Donuts, as well as other specialty coffee companies. The strong force of competition is also due to the low switching cost, which means that it is easy for customers to shift from Starbucks to other brands. Thus, based on this component of the Five Forces

  • Dunkin Donuts Market Segmentation Analysis

    951 Words  | 4 Pages

    Create the Value: Market Segmentation Analysis and a Value Proposition for New Retail Brand Dunkin' Donuts Kidd Milky Beverages Brief Description of the New DD Retail Brand - Dunkin' Donuts KiDD Milky Beverages Dunkin Donuts has pursued a policy since 2000's to be more than ' just a donut store, the company started putting more emphasis on growing its coffee business (Champagne, Iezzi, 2014). Specially since 2006, DD's proved its brewed coffee, espresso, cappuccino and latte options to the 'fancy'

  • Competitive Analysis Of Starbucks

    1528 Words  | 7 Pages

    5.1) Industry overview and Starbucks competitors Starbucks competes and operates in the retail coffee and snacks industry, which mainly consists of establishments that prepare and provide coffee, nonalcoholic beverages, snacks, donuts, juices, sodas, frozen yogurt, smoothies, etc. Purchases can be consumed inside the stores, delivered or taken to go. This industry is characterized by an elastic demand that forces customers during economic slump to purchase low-priced products instead of expensive

  • Donut The Explorer Case Study Analysis

    1862 Words  | 8 Pages

    Donut the Explorer is a small venture engaging in the production and sale of doughnut productsin a variety of unique fruit flavors and creative designs that best suits with coffee offerings and other beverages. The proponents chose doughnut business because of the several significant reasons that greatly influence their choice. Generally, food industry always high demand for people, not only because it is a necessity but also because it gives pleasure to the taste and fills every individual’s craving

  • Swot Analysis Of Dunkin Donuts

    2659 Words  | 11 Pages

    chain 's products include doughnuts, bagels, other bakery goods and sandwiches, and a wide variety of hot and iced beverages (coffee, tea and hot chocolate; cold drinks include iced tea, fruit juice, etc.). However, only 8% of the chain 's sales are donuts; 65% are drinks, and 27% are other food items. The company primarily competes with Starbucks, as over half the company 's business is in coffee sales. Mc Donald’s: McDonald’s is well – known chain of fast food restaurants, selling hamburgers, chicken

  • Dunkin Donuts: Two Levels Of Competitions

    1217 Words  | 5 Pages

    Dunkin’ Donuts Dunkin’Donuts was founded in 1948 in Quincy, Massachusetts by William Rosenburg but the original name was Open Kettle. The name was changed to Dunkin’ Donuts in 1950. By 1955, the first franchise store opened and today, there are more than 12,500 restaurants across 46 countries. The company has received numerous industry recognitions over the years and has become a leader in customer loyalty. This paper will discuss several aspects of this service-based company such as competition

  • Dunkin Donuts Human Resource Management

    815 Words  | 4 Pages

    1. INTRODUCTION Jubilant FoodWorks Ltd.  is an Indian company based in Noida, Uttar Pradesh which holds the master franchise for Domino 's Pizza in India, Nepal, Sri Lanka and Bangladesh, and also for Dunkin ' Donuts in India. The company is a part of the Jubilant Bhartia Group. A common problem most firms face is that of high attrition rates. Attrition in human resources refers to the gradual loss of employees over time. High attrition is a problem because the entire process of recruiting, selecting

  • Case Study: Donut The Explorer

    1646 Words  | 7 Pages

    EXECUTIVE SUMMARY Donut the Explorer is a small venture engaged in the production and sale of doughnut products in a variety of unique fruit flavors and creative designs that best suits with coffee offerings and other beverages. The proponents chose a doughnut business because of the several significant reasons that greatly influenced their choice. Generally, food industry always high demand for people, not only because it is a necessity but also because it gives pleasure to the taste and fills

  • The Pros And Cons Of Coffee

    858 Words  | 4 Pages

    cups of coffee, which is the major source of caffeine in their diet, compared with tea and caffeinated soft drinks in children and teenagers. (Elsevier B.V., 2014) Moreover, coffee shops are available everywhere, such as Starbucks, McDonald’s, Dunkin Donuts, 7-eleven etc. Some shops have many services for attracting customer. Their service can greatly attract customers, especially teenagers because they can use the internet while they are working or playing social network. Some restaurants usually