Homewood Suites by Hilton Essays

Casino gambling has expanded more rapidly than any other form of gambling in North America (Hsu, 1999). The basic objective of casino marketers is to invite patrons into the casino, to induce and maintain playing activity while in the casino, and to promote future casino visits (Eade, 1997). Thus, understanding why customers attend in large numbers to casinos has greatly assisted marketing strategists in their success. From a “situational characteristic” perspective, casinos are marketed as vacation

$5013 million. There are many hotels being operated and franchised under the brand portfolio of Hilton Worldwide that includes Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Embassy Suite Hotels, Hilton Garden Inn, Hampton Inn & Suites, Homewood Suites by Hilton, Home2 Suites by Hilton and some timeshare properties under the brand name “Hilton Grand Vacations”. Except for Home2 Suites by Hilton, fair value for the rest of the brands are evaluated by a method known as the relief from royalty