Hotel Essays

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    Hotel Variability

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    is opposite meaning of consistently which mean no fixed pattern and hard to change or control. Variability is a negative attribute for a hotel because it can be defined as risk and uncertainty. To avoid any barriers to hotel’s operation, it is important to identify types of customer variability and then create strategies to manage variability Four Seasons Hotel uses reduction strategy to deal with arrival variability by offering room reservation services. It requires guest to make room appointments

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    Swot Analysis Of Hotel

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    SMART marketing objectives for a hospitality and tourism business: From the brief meeting, Mr Ramesh summarized the main objectives of the Village Hotel Bugis will coincide with the Group’s mission statement. (i) To develop an enterprise and operate the businesses by serving with grace and love, integrity and honesty (ii) To inspire better lives to all stakeholders using the core values of BUILD (iii) To market VHB is a destination of pleasure and business with its unique characteristics of its locality

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    Introduction Recently, the service of hotel industry has been getting worse since the rate of customers unsatisfactory is increasing. For example, the staff have not enough smile and not polite when serving the guests. Therefore, the front office manager is going to plan the program about how to improve this situation, include cooperate with the other department, hold the training. The length of the operating plan within one year which is going to observe and monitor how is it work. Operational

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    Hotel Selection Process

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    conventioneers utilizing other hotel services like restaurants and drugstores. Additional revenue for the various hotel services is also created by spouses that often accompanying convention delegates (Weber, 2001). Also, Hu (1994) proved that meeting guests tend to spend more on food and beverages and meeting space rental than do other guests. Finally, conventions and meetings are excellent prospects for repeat business (Weber, 2001). The repeated use of a hotel chain for an event can depend on

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    housekeeping within a hotel are: • To deliver high standards an outstanding customer service at all times. • Maintain and ensure all areas are clean and are kept to high standards created by the hotel and outside inspectors. • Ensure all bathrooms and hotel areas are serviced according to hotel policy • Housekeeping must keep up to date an relevant with hotel promotions, pricing specials, while ensuring bedroom sales are maximized • Report any maintenance issues as well as other possible hotel concerns immediately

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    industry has to be taken in the assignment and for that reason; Holiday Inn has been taken for analysis of this paper, which is a part of InterContinental Hotels Group (IHG). Discussion Holiday Inn is basically an American brand for hotels that is the main part of InterContinental Hotels Group (IHG). Holiday Inn is amongst the world’s largest hotel chains that is hosting around 100 million guest nights every year. It is originally based in Georgia. IHG operates brands known

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    TITLE Hotel Bijou Is Downtown San Francisco Jewel LEAD PARAGRAPH In a small building on a small block at the bottom of a downhill slope stands the petite boutique, Hotel Bijou. Its Art Deco charm, movie-theme motif and friendly staff put it quaintly out of sorts with the central-city coldness of the Union Square and Tenderloin neighborhoods that it straddles. Lucky for you, this location on-the-cusp-of-seediness keeps the price low even though the location is prime. Two blocks from BART and Muni

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    “Vroom! Vroom! The engine roared as we made our way to Minnesota. As we come off the interstate, I could see our hotel, Hotel of America. “Are we almost to the Mall of America?” I asked. It seemed like we had been driving forever. “Almost,” my mom chuckled. She was tired of listening to all of us kids asking her over and over again. Meanwhile, when we got the interstate we finally seen the Mall. It was very difficult to find a parking spot there were a lot of people at the Mall. When we finally

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    business better understand what their customers need or sit tight for and those hotels that meet and surpass the longings of their guests are constantly looked for. With everything taken into account, the hotels spend endless amounts of money to recognize the unmistakable examples that will have a foremost impact later on. Everything from internal environment and room rates to livelihoods and advantages of the hotels can make an impact on the customers for choose or not to choose it. In the hospitality

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    Theme Hotel Essay

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    Themed Hotel is a concept hotel with specific themed through all aspects in the hotel such as dining, décor and personnel. The themed hotel that we are choosing for our assignment is Atlantis, The Palm which is themed on the myth of Atlantis. It is a grand 5 star luxury hotel in Dubai and located on The Palm, a man-made island that has attracted the world’s imagination with its brilliant scale and creativity. Atlantis was opened in September 2008, it lengths a huge 46 hectares with 17 hectares waterpark

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    The key to success is finding a way to exceed client’s expectations. So, the hotel must keep track their client’s behaviour to maintain the relationship. Previously, The hotel uses manual way to collect customer information such as personal information, their previous booking, when and how long they stayed at the hotel, etc. In order to improve the hotel grow revenue make a success of the business in the long term, the hotel need CRM strategy. The objective of CRM or Customer Relationship Management

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    Ibis Hotel Case Study

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    Ibis hotel uses many communication strategies that helps to support the work of the hotel and make it more efficient. The main of them provided below: 1.“Snuggling Bunnies” campaign Ibis hotel brand have received the prize at the 14th Worldwide Hospitality Awards ceremony for the Best Communication Campaign for its Snuggling Bunnies campaign. Ibis hotels created this campaign to boost brand recognition in UK hospitality market, as well as in Netherlands and Belgium. The hook was the new Sweet

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    organization are its capacities that make it strong in the industry and help it accomplish to set an objectives. These capacities could be a product, a service, a brand or anything that can gain an advantages as it is vintage hotel and its been there from last 30’s. The Town House hotel has a sense of pride along with the traditional community as well as rich history. There are enough space for car park which can hold almost 150 cars. Good capacity for guest for Breakfast, lunch or dinner Weakness- Weaknesses

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    1 What is Outrigger Hotels and Resorts’ strategic position? What are the firm’s Critical Success Factors (CSF)? Outrigger Hotels and Resorts are currently using geographical and product diversification strategy. The firm expend their firm around Pacific Ocean and diversify its product portfolio by adding condominiums resorts and OHANA hotels. Their strategic position is to provide a leisure experience for people who came to our hotel and enjoy the holiday. The firm’s CSF are strengthening electronic

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    Advertisement of a Doubletree Hotel by Hilton Berkeley Marina People are easily influenced by advertisements, especially if the advertiser is persuasive. Doubletree Hotel in California is one among the many ads which presumably will influence many people because of its attractiveness. The advertiser presents to the public the number of rooms, including the different facilities that will keep customers relaxed and comfortable. The audience targeted are those who love physical exercises

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    Hilton is an American hotel chain founded by Conrad Hilton in the early twentieth century. Hilton remains the second largest hotel group with 4,278 establishments and 700,000 rooms in 85 countries. The Hilton Worldwide is a leader in the hospitality industry and currently has more than 130,000 employees. While most hotel establishments today use management systems, they are almost all equipped with basic functionality compared to what exists in other sectors. Today, there are new tools expected

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    strategies of the hotel, which serves as the basis of success. This paper is divided into five different tasks each of which is focusing on various aspects of the hotels performance. The organisation that is selected in order to answer the tasks is InterContinental Hotel Group. Different models and strategies are used for analysing external environment, core capabilities, culture, and strategic choices of the firm. Task 1: Strategic Trajectories and Competencies of Hotel InterContinental Hotel

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    The Ritz-Carlton Hotels "Happiness is a by-product of an effort to make someone else happy." Greta Palmer, Author and Editor "We see our customers as invited guests to a party, and we are the hosts. It 's our job to make the customer experience a little bit better." Jeff Bezos, Founder Amazon Introduction: The Ritz-Carlton Hotel Company has achieved so

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    Intercontinental Hotels is using the market differentiation strategy in segmenting its market into appropriate market divisions based on characteristics of the varying needs and characteristics of the target markets. The company has more than 3500 hotels in over 100 countries with around 535000 guest rooms. It has established a substantial customer base with over 120million customers whose preferences vary based on price and quality expectations. The Intercontinental group is made up of many brands

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    Trivago Department Contact Number Hotel Relations 0203 451 5239 Trivago Hotel Relations 0203 451 5239 Trivago hotel relations number is 0203 451 5239. Hoteliers in the United Kingdom, the Republic of Ireland, and the Northern Ireland can get in touch with the hotel relations team on this number. Trivago GmbH is German multinational technology corporation. Moreover, it offers online metasearch services to find hotels or lodging. Today it is a wholly owned subsidiary of Expedia. Therefore, customers

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