J. C. Penney Essays

Section One An American Retail Icon J.C. Penney Corporation, Inc. (JCP) has been a household name since the early twentieth century. Founded in 1902 by James Cash Penney, JCP experienced steady growth through its early decades, adding a variety of merchandise and stores throughout the United States. Their diversification of merchandise and services enabled them to compete with other national department store chains like Sears, Roebuck & Co. and Montgomery Wards & Co. (Editors of Encyclopedia Britannica

Introduction J.C. Penney Company, founded by James Cash Penney, is one of the largest clothing and home furnishing stores in the United States with its headquarters in Plano, Texas. On April 14th, 1902, in the town of Kemmerer, Wyoming, Penney and two other partners opened up the Golden Rule dry-goods store. In 1913, with over 34 stores, the company was incorporated as J.C. Penney Company, Inc. and transitioned its headquarters to New York City. By 1929, the company was listed on the New York

I. J. C. Penney started as a strong company in 1902. It began to grow not to long after opening its first store in Wyoming. Over the next hundred years, the store expanded to over 2000 stores with 41 million square feet of retail space making J. C. Penney one of the largest chains of department stores in the United States. A. James Cash Penney was the founder of J. C. Penney and even named the company after himself. The “Golden Rule” was his philosophy for his first store and for the entire company

JcPenney (JCP) Company Profile J.C. Penney Company, Inc. (NYSE: JCP), sells more than just conventional goods through the branches of J.C. Penney Corporation, Inc. (JCP), stores in the United States. JCPenney is known as one of the largest retailers offering home furnishings and clothing that offers a wide selection of private, exclusive labels to fit everyone’s shapes and sizes, and coast to coast goods. The department stores of JCP sell apparel, shoes, cosmetics, and jewelry. JCPenney also leases

J. C. Penney Company, Inc. (JCP) is one of America 's largest store department of retailers. In 1902, James Cash Penney established the primary J. C. Penney store of department, initially named The Golden Rule, in the little mining town of Kemmerer in Wyoming. From that moment, J. C. Penney has gotten to be one of the biggest retailers in the discount and department of the retail business in 49 states with 1033 stores including Puerto Rico. Moreover, J. C. Penney works J. C. Penney operates “One

In this week’s reading, we briefly examine Ron Johnson, former C.E.O. of J. C. Penney, and the dramatic attempts he undertook to change the financial fortunes of that company. When Johnson began his tenure as C.E.O, he examined the then company format for business. This consisted of mainly relying on frequent sales and the use of store coupons to gain customer’s business. Johnson was not pleased with the format and with the company reputation as being less than desirable. He began to formulate

C. Penney Company, Inc. is an apparel and home furnishing retailers, is dedicated with unparalleled style, quality and value and a broad assortment of national, private and exclusive brands to fit all shapes, sizes, occasions and budgets. J.C. Penney was losing money and considered Ron Johnson the company’s best hope for a successful turnaround with is a success with Target

Sunitha, 2011). J.C. Penney Corporation is a retail giant possibly on the brink of collapse with sales continuing to decline following the recession of 2009. The company has not been able to successfully compete with competitors like Walmart, TJ Maxx, Macy’s, Kohl’s and the online sales giant Amazon. The new CEO instated in 2011 along with his turn-around plan made J.C. Penney’s problems worse. Market research should be ever evolving for a retail company like J.C. Penney because it allows them

In the article titled “J.C. Penney Is Changing Its Competitive Strategy” (Kinicki & Williams, 2013), Ron Johnson; who is the newly appointed chief executive officer for J. C. Penney, is astonished to find that most of the consumer sales that are rung up throughout the store is due mostly in part to the company offering their merchandise at a fifty percent or more discount to customers, and the customers are only purchasing these discounted items roughly four times a year on average. This makes

In the case study titled "J. C. Penney is Changing Its Competitive Strategy" Ron Johnson the new C. E. O. implemented a combination of Porter's Five Competitive Forces to overcome competition. In the next few paragraphs I will identify the strategies that he use in his attempt to change J. C. Penney dowdy image and low sales. In 2011 J. C. Penney's CEO Ron Johnson implemented his Fair and Square plan to turn the company around. This plan had many of Porter's Five Competitive Forces. The first

Originally from Missouri, Penney was a successful man of retail. He had strong values about retail that he hoped to incorporate into his own store one day. Penney had experiences with retail clothing early in his life. Money was tight, so when he was around eight years old, he had to pay for his own clothes using the money he got from selling and raising livestock. Penney’s father, James Cash Penney Sr., was delighted in this, and when Penney graduated from high school, his dad helped

This paper utilized the secondary data (i.e. organizational records). In this regard, J. C. Penney’s annual reports, last ten years sales and profitability data as well as financial statements for last five years were downloaded from the Morningstar. Accounting ratios were computed based on the last five years financial statements. While financial projections were estimated on the basis of previous five year average growth and costs derived from common size income statement. While projecting the

JC PENNEY SWOT ANALYSIS Name of Student Institution affiliation JC PENNEY SWOT ANALYSIS J.C. Penny is one of the largest department stores in United States that was found in the year 1902 by James Cash Penney and William Henry McManus. The company has been able to expand as a result of adapting the golden rule of treating its employees fairly and by having a prudent financial management system. The company believes in providing the best goods and services at a fair price. This company went

store J.C. Penney was named after a guy named James Cash Jr. and he led the business. J.C Penney was one of the stores that sold fashion clothes and it later became famous, also it was a store people would always go in and buy a whole bunch of stuff and the store would make a whole lot of money off of it. James Cash Jr. became famous because the store was named after him. The store J.C Penney fell and rose again in the 1930s. During the 1920s James Cash opened a fashion store called J.C Penney That introduced

Case Analysis: J. C. Penney Company, Inc. Founded by James Cash Penney in 1902, J. C. Penney Company, Inc. has grown into a major mid-tier retailer. Focusing on providing goods and services for middle-income families, Penney’s competes in several segments. Although men’s and women’s apparel accounts for nearly half of all sales, Penney’s has a diverse portfolio including cosmetics, hair salons, home furnishings and appliances (J. C. Penney Company, Inc., 2015). As one of the oldest retailers

The JC Penney Company is a united states based company and is among the leading companies in the apparel and home furnishings especially in the retail sector. The JC Penney Company is dedicated to fitting the American diversity with quality, value and unpatrolled style.JC Penney has opened up many stalls throughout the country where they offer different products with a wide range of sizes, fits, shapes, occasions, budgets among other considerations. For a very long time JC Penney has been raising

This research paper will explain the origin of the J.C. Penney Empire. It will detail the beginning when James Cash Penney opened his first store. James was a small retail businessman from Missouri. He founded one store which lead to a nationwide chain of J.C. Penney stores. The store carried a variety of products. He believed the stores should be run with honesty and respect for the customer. Fast forwarding to the present, in 2013 JC Penney hired Y & R. (Young & Rubicam) to help with a major organizational

changing every week, looking into the history of JcPenney, a retail giant, is long overdue. JcPenney was founded by James Cash Penney. Before opening his highly successful retail store, he first worked as a sales person for the Golden Rule Mercantile Company ("J.C. Penney Company,”). After three years as a salesman, the founder of the company and his partner promoted Mr. Penney to a manager and partner of the company. Ultimately, this prompted him to opening his own branch of Golden Rule with a cash

Normally JC Penney promotes from within and was successful with this for years. Subsequently, as profits continued to fail they decided to take a risk and hire from outside the organization. JC Penney was seeing a significant downfall in revenue for three years and knew in order to keep the company alive they needed to go in a new direction (Tichy, 2014). In 2011 Ron Johnson was appointed the new Chief Executive Officer (CEO). Johnson was known as the “retail superstar” known for turning around

processes are people, strategy, and operations. Of these three processes, the people process is believed to be the most critical due to the ultimate need to involve humans in each step. I’ll evaluate each of the three core process and how they impacted J. C. Penney’s strategy. The first core process, people, is again considered the most critical process to get right (Kinicki, 2013). Bossidy and Charan go on to say that “If you don’t get the people process right, you will never fulfill the potential