Lee Kun-hee Essays

Many people believe that Samsung is one company that produces all these products that we see the Samsung logo on them, but this is not true, as the Samsung Group has a large number of subsidiary companies, one of which is Samsung Electronics, the focus of our conversation. Samsung Group started its business in 1938, after almost thirty years, Samsung Electronics was founded, and was mainly produces TVs black and white cheap. In the seventies it acquired the semiconductor sector and a semiconductor

consumer televisions and VCRs. Samsung was not able to compete with the industry’s leaders (i.e. Sony) in the global market. A positive change was needed to reinvent the company’s culture and brand position at that time. As a result, SEC’s Chairman, Kun Hee Lee, launched the “new management initiative” in 1993 to shift the company’s emphasis from providing low-end commodities to high-end premium