Lindt & Sprüngli Essays

Lindt & Sprüngli, more commonly known as Lindt, is a confectionery company that produces Swiss chocolate. It all began in 1845 in Switzerland. Lindt & Sprüngli offers plenty of chocolate flavors (milk, dark, white…) in all format (boxed, bars…). Concerning its value chain, the company deals with high standards of sustainability and ethics because it is an important factor for its long-term success. Stakeholders are people in the organization that can affect or be affected by its policies, actions

Section 2: Analysis of Competition To discover effectual sources of competitive benefit, an analysis of the business’s structure should be taken on. Thus, to analyze the Tesco’s competitive atmosphere, Porter’s five forces of competition theory have been used as follow: threat of new entrants, power of buyers, power of suppliers, threat of substitutes and competitive rivalry. Threat of New Entrants Basically, the greater the barriers to entry are, the greater the possible