Marketing management Essays

  • Marketing And Marketing In Hotel Management

    859 Words  | 4 Pages

    About my academic background, I have completed for a Degree of Bachelor of Business Administration in Hotel Management of Silpakorn University which collaborate with Vatel International Business School, France with First Class Honours in 2017. I think hotel industry is one of the fastest growing business all over the world and the thing about hotel industry that most passionate me is even the trends change all the time but hotel industry still remain. Hotel income can come from many department not

  • Project Management In Marketing

    2868 Words  | 12 Pages

    Project Management is an area of study that has many relevant applications within the marketing industry yet there is very little emphasis placed on it. If Project Management were to be applied to marketing Metrics would soar and timelines would shorten. Teams would deliver newer and better campaigns with increased efficiency and less hassle. This would go a great way towards increasing the competitive advantage of any marketing initiatives. This way a company could achieve more deliverables from

  • Marketing Management Case Study

    1994 Words  | 8 Pages

    Question 1. What is Marketing Management in practice, what does a Marketing Manager do? Theoretically, marketing management can be perceived as management of various marketing programs to achieve an organization’s goals and objectives (Ramachandra, K, Chandrashekara, B., Shivakumar, S, 2010). A marketing manager, in my understanding, is responsible for the identification of the target market, the analysis of the market environment, the development of a marketing strategy in accordance with the

  • Huawei Marketing Management Strategy

    5922 Words  | 24 Pages

    Sales Director, Marketing Manager and Delivery & Service Manager report to the Consumer Head. Under the sales director there is the COMTEL A/C Manager and under him the SIT A/C Manager. The Asst. Marketing Manager reports to the Marketing manager and the Marketing Intelligence Officers are under the Asst. Marketing Manager. The Delivery & Service Executive reports to the Delivery & Service Manager. The reporting structure

  • Event Management: The Functions Of Event Marketing Management

    3195 Words  | 13 Pages

    Event marketing is the function of event management that can keep in touch the particiants of the event and visitors, read their needs and motivations develop products that meet these needs and build a communication programme that expresses the purposes and objectives of the events. Event marketing needs to be creative, focused, centralised, focused and leveraged to create the maximum return on event. It is the process of employing the marketing mix to attain organisatoinal goals through creating

  • Swot Analysis Of Marketing Management

    2902 Words  | 12 Pages

    Marketing is the process of Introducing the product, service or brand to the potential customers with the idea of promoting or selling the product, service or brand. Marketing technique adopted by the company depends on the target market for the company services & products through the in-depth market analysis and market segmentation. Marketing main aim is to find the consumer behavior and advertising the products & services to the potential customer. Marketing management is marketing of promoting

  • Five Marketing Management Concepts

    1227 Words  | 5 Pages

    QUESTION .1 Marketing is a function which is trying to find the willingness or wish of the shopper and try to obtain them, that work to improve and develop products on a permanent basis to achieve customer satisfaction and keep increasing customer preparation , marketing is a number of procedure and steps to contribute to the flux of products, goods and customer services ,over the realization of the best production of the goods (American Marketing Association, Board Directors) . There are actually

  • Bay Hotel Marketing Management Case Study

    1128 Words  | 5 Pages

    Bay hotel widely caters to corporate and leisure traveller. Sales and marketing department has sales people focusing on specific market segments such as Shipping, Corporates, Online Travel Agents, Local Travel agents. Trade shows, site visits/inspections are some of the ways to reach

  • Business Management: Internal Environment In Marketing Management

    730 Words  | 3 Pages

    2.1.1 MarketingThere are three (3) internal environmental in marketing assessment that have the same mean of 4.27, standard deviation of homogeneous results and agreed as verbal interpretations. These are in rows number 1, 3, and 7. In the table, row number 1, “the company have product leadership which focus on quality of product and services”. It is related in row number 3 in which if the hotel has product leadership, they can focus on the customer and able to be flexible in any request to avoid

  • Event Marketing: The Functions Of Event Management

    3203 Words  | 13 Pages

    Event marketing is the function of event management that can keep in touch the participants of the event and visitors, read their needs and motivations develop products that meet these needs and build a communication programme that expresses the purposes and objectives of the events. Event marketing needs to be creative, focused, centralised, focused and leveraged to create the maximum return on the event. It is the process of employing the marketing mix to attain organisatoinal goals through creating

  • Marketing Management Case Study: Pepsico

    1183 Words  | 5 Pages

    Contents SECTION A 2 A.1 2 a) Marketing Management 2 b) PESTLE factors 2 a) 3 aspects of a product with the use of a product from PepsiCo 3 A.2 4 a) Who are resellers? 4 b) 4 Types of market segmentation 4 c) Factors affecting pricing decisions 5 SECTION A A.1 a) Marketing Management Marketing managers play a critical role in the success of a company. Marketing is the process used to determine what products or services may be of interest to customers and the strategy to use in sales,

  • Destination Management And Destination Marketing Organization Case Study

    1480 Words  | 6 Pages

    “The role of Destination Marketing Organisations in distributing and marketing the tourism product” Destination management and destination marketing organizations (DMOs) are new phenomena in tourism professional practice and in the tourism literature. However, they have now become recognized as being integral to the success of a tourism destination (Alastair, 2012). Defining DMOs According to traveloregon.com a Destination Marketing Organization is an organization whose primary function is to

  • Customer Relationship Management: The Five Concepts Of Marketing Management

    1052 Words  | 5 Pages

    There are five marketing management concepts and it includes production concept, product concept, selling concept, marketing concept and societal marketing concept. Production cost: those companies who believe that products are not much expensive and they can be made available at many places, they can’t be any problem regarding products, parts and sale. Those companies who reduce the cost of production and to bring it down to the minimum level, these companies go to the large scale. Product concept:

  • Assignment: Contemporary Issues In Marketing Management

    6642 Words  | 27 Pages

    CONTEMPORARY ISSUES IN MARKETING MANAGEMENT Assignment Qualification Pearson BTEC Level 5 HND Diploma Business Unit number and title Unit 41: Contemporary issues in marketing management Student name Shadia Nabiihah Chukoury

  • Marketing Management: Case Study Of STO

    4118 Words  | 17 Pages

    Marketing Management RefNo: Academic Department Cover Page for Assignments Name: Mohamed Aboobakur Student ID: 7126 Course: MBA Year/Sem Enrolled: 2016 Contact Number: 7900940 Campus: Virtual Contact Address: Hirundhu, Kulhudhuffushi National ID: A060422 * In case of group assignments write only the surname of all the members. Assignment Details Assignment Title Assignment Submission Due Date 12th November 2016 before 6 pm Assignment Submission Date/ Time

  • Brand Equity In Marketing Management

    1616 Words  | 7 Pages

    1.0 Introduction The most important aspect of marketing management is the subject of brand equity. Brand equity brings value addition to the product or service. According to (kapferer, 2005 and keller, 2003), brand value arises from products and services that bring value by implication. There are five different dimensions that can build brand equity and these are brand loyalty, brand awareness, perceived quantity, brand association (Aaker, 1996). According to different theories of the researchers

  • Marketing Management Case Study: Pepsi

    2415 Words  | 10 Pages

    Table of Contents Section A 2 A1 2 A2 3 A3 8 A4 9 Works Cited 11 Section A A1 a. Marketing Management is the art and science of choosing target markets and obtaining customers and retaining those customers through creating, delivering and communication superior customer value. b. The PESTEL factors are as follows: 1. Political factors: These factors take into account the political situation of a country. For example: What sort of government leadership is affecting the decision of the country?

  • Marketing Relationship Study: Marketing Management In Amity School Business

    6780 Words  | 28 Pages

    MARKETING MANAGEMENT OF ATE ENGG. SUMMER INTERNSHIP REPORT Bachelor’s Degree in Business Administration course of Amity University Submitted by VISHESH NASWA (ENROLLMENT NO. A3906413092) Under the Guidance and Support of Ms. MONA CHAUDHARY Faculty Amity School of Business AMITY SCHOOL OF BUSINESS AMITY UNIVERISTY UTTAR PRADESH NOIDA AMITY UNIVERSITY – UTTAR PRADESH TO WHOM IT MAY CONCERN This is to certify that Mr.Vishesh Naswa, a student of Under Graduate Degree in BBA GEN(2011-2014) Amity

  • Importance Of Marketing Management Of Alsi Cola Company

    709 Words  | 3 Pages

    Marketing Management Report of Alsi Cola and New Product Development of Code Marketing Management Report of Alsi Cola and New Product Development of Code Red Introduction: Marketing management encourages the exercises and capacities which are included in the dissemination of products and services. According to Philip Kotler, "Promoting administration is the investigation, arranging, execution and control of projects intended to realize craved trades with target markets with the end goal of

  • Harley Davidson Marketing Management Case Study

    1720 Words  | 7 Pages

    Arab Open University Tutor Marked Assignment (TMA) Academic Year 2014 - 2015 Semester: Spring Branch: Lebanon Program: Business Course Title:Marketing Management Course Code: BE200 Student Name: saud ahmed salim al karbooshi Student ID: 090106 Section Number: Tutor Name: Total Mark: Awarded Mark: Mark details Allocated Marks Questions Q1 Q2 Q3 Q4 Q5 Q6 Total Weight 30 35 35 Marks Allocated Marks Criteria Presentation Referencing Word Count E-Library Total Deductions