Mattel Essays

career and lifestyle choices available to them, but it wasnt always that way. For four generations now, young American girls have learned what society expects from them through the eyes of a 12-inch molded plastic doll. Since her introduction in 1959, Mattels Barbie doll has epitomized, and in many cases, led the way in the changing roles of women in contemporary American society. With her stunning good looks, expensive sports cars, flashy designer wardrobe, handsome boyfriend, and varied careers, Barbie

On March 30, 2006 Mattel, Inc. recalled 180,000 toy items because they contained a high level of lead (Gilbert, 2010). And November 21st of the same year the world’s largest toy manufacturer of toy products recalled 2,400,000 toys with small loose magnets. There were five more recalls the following year. In 2006 and 2007 there were a total of nearly 14 million Mattel toys recalled. Continuing, the recalled toys contain lead paint at levels that was considered unsafe or the toys contain small magnets

on Mattel inc. 1. Introduction Mattel is an American toy manufacturing company founded in 1945 with its headquarters based at El Segundo, Calif. Ruth Handler and Elliot Handler, a pair of married couple together with Harold Matson, their partner, were the founders of the company. Founding the company, the Handlers are part of designing their ideas and making sure of marketing while Matson is part of crafting and making the product. 2. Timeline leading to the founding of Mattel Before

External environment A STEEPLE analysis will be used to examine the external environment Mattel operates in today. Social The growing support for equal rights around the world and the empowerment of women has shaped business operations around the world. Many movements concerning diversity and multiculturalism have also become worldwide issues addressed in society. The Body Positivity movement, the basic idea of “all bodies are good bodies”, has become an increasingly discussed topic in the past

Have you ever wondered who created the dolls that have their own shows, movies, and is a little child’s favorite toy? Ruth Handler did many impressive things throughout her lifetime. Ruth created Barbie, became the co-owner of her husband’s company “Mattel”, all while taking down breast cancer, which resulted in the creation of “Nearly Me.” One of Ruth Handlers biggest accomplishments was creating Barbie. Ruth had two kids, one girl named Barbara, and one boy named Kenneth, hence Barbie and Ken.

In the article “Artificially Yours” by James Vlahos, Mattel has a new Barbie in the market. Hello Barbie is a doll in which has been inserted artificial intelligence (A.I). With the help of ToyTalk, a company based in San Francisco, Mattel was able to come up with a Barbie that would be able to talk to millions of little girls. Hello Barbie has gone through a lot of modifications since her first appearance to the public. Modifications done to Mattel’s new Barbie was that her thighs were slightly

hate or love Barbie. Many people love her because she has a carefree lifestyle with as many possessions as she wants. Many people dislike her because she sets unrealistic expectations when it comes to her body image. Barbie came to life in 1959 by Mattel, but to be more specific, she was created by Ruth Handler. Mrs. Handler got the idea to create a plastic adult doll when she saw her daughter Barbara playing with paper dolls and getting frustrated every time one ripped (Stone). Barbie has survived

Barbara and Ken went inside and while Ruth and Izzy waited outside she noticed the display window carrying a blonde doll. She noticed the doll was identical to the doll that Ruth had pitched to her design team at Mattel. The doll was named Bild Lilli who was “based on a German comic strip prostitute who serviced German businessmen”(Toomey). Lilli was mostly sold to older men in bars and tobacco shops. Ruth (without knowing the origin of the dolls success and “work”)

Once the doll came out in 1959, they soon were flying off the shelfs. When Handler Handler believed "Barbie always represented the fact that a woman has choices” ("Entrepreneur in from History”). Barbie was always clothed in many different kinds of unique jobs that women had never had the chance to be. Girls could now play with this doll and say to themselves that they could be more than just a homemaker. Girls then had this choice of following their dreams rather than for the world to shun them

Barbie was first introduced in March of 1959 by an American toy-company called Mattel, Inc. Barbie dolls were all the hype back then for girls of all. Barbie was supposed to be the perfect doll that nearly every girl owned, but it was not as perfect as it seemed. Little girls wanted to look like her and be perfect like her, which with Barbie’s extremely unrealistic figure was not remotely possible. Barbie only had measurements of 39-19-33, which in real life would leave a woman with half a liver

Over time women have faced and overcome multiple obstacles. In this day and age, women have gained the right to vote, receive an education, and make their own decisions about their life. However, women are still faced with the struggle of fitting into societal norms, and this is becoming increasingly dangerous in our mass media society. For centuries, society has made females feel as if they must fit into the barbie doll image created by a patriarchal society. Some women face eating disorders, plastic

To start this off, have you ever wondered who invented the Barbie doll? Ruth Handler, inventor of Barbie dolls, started making dolls in 1945. Ruth wanted to create a more realistic toy that represented what the girls “wanted to be” because she saw her daughter playing with paper dolls. Handler has changed the world in so many ways, there are so many girls that look up to her now. Ruth Handler has changed the world for so many girls. Ruth's Barbie doll business quickly became very popular. Her business

The year was 1959 a pivotal period of cultural changes underway an unknown teenage fashion model, from humble beginnings named Barbie, was introduced to the world, and an icon was born. Barbie is the most well-known doll in the world. She is a worldwide fashion dream and pop culture icon for all girls. Barbie has since transformed into a best friend, confidante, and a fearless adventurer. The Most Collectible Doll in the world has secured her place in pop culture history through yesterday, today

According to the article of Dr. Rebecca Hains, she tells readers “that with the new generation of children no one wants to play with “baby” toys.”(Hains “5 Reasons NOT”) When “My First Barbie” came out 1981 it was to target preschool children and Mattel realized that they should not aim for children nine through twelve but younger. Barbie sales have fallen over the past couple years, as of June of 2014 sales dropped 15% in that one year alone.

For years, Barbies have been around to entertain young children. The children get to make up the the Barbies lives. Barbies have been suggesting that being exquisite is being very skinny and having flawless skin. Now Mattel has made the Barbies more realistic. They now include a variety of Barbies including body shapes, skin tone colors, and jobs. One of the new body types is petite. The petite Barbie has a small and dainty body. Another body type is the curvy Barbie. The curvy Barbies

Barbie is setting unrealistic body image goals to young girls. In 1963, Mattel believed that maybe Barbie was too perfect as she didn’t even have a freckle so they created a best friend for her, Midge Hadley. Midge was more approachable than Barbie as she was less intimidating and less glamorous. Though Midge and Barbie had the same body shape Midge had a wider and a more friendly face that was covered in freckles. In 2016, Mattel released a new line of Barbies that have a range of diverse looks that

The original Barbie Doll that was released in 1959 showed a lot of negative things toward the female body. Barbie has set a bad influence to little girls and boys by making anorexia a fashion trend. The doll’s tight fitting clothes and flawless face teaches kids that you have to look a certain way to be good looking. She has stereotypical occupations that fits the criteria of her image. When barbie works at the different occupations her uniform to match the job is feminized. Barbie is a bad role

to the Barbie dolls are Lilli dolls which origin is Germany. Lilli dolls were created based on a comic character, and were not meant for children. Lilli dolls are sold in adult stores such as bars and adult-themed toy stores. Ruth Handler, the Mattel company cofounder went to Germany for vacation in 1956 and she came across to Lilli. According to the article in Time magazine, “Ruth Handler brought three of the dolls home with her to California. Three years later — on this day, March 9, in 1959

multibillion-dollar business.” Ruth Handler was born in 1916 in Colorado, into a family of Russian Jewish Immigrants. In 1938, she moved to California with her husband where she started a business making furniture. During World War II, they created the Mattel company along with another partner. Her husband made the furniture as Ruth sold it. She was one of the first few women to be holding a job at this time. Ruth Handler revolutionized America through her amazing strides in the toy industry. In the 1950’s

perfect house and car, and the perfect clothes. Barbie has a so-called ‘perfect’ body. If Barbie’s proportions were blown up to full size, then her waist would be a petite 16 inches. She would hardly have enough room for fully functional organs. In 1965 Mattel came out with a “Slumber Party Barbie” set. This set had come with a book called How To Lose Weight. One of these tricks was “Don’t eat.” Sending the message that if you do not eat you would be skinny and acceptable. A scale permanently set to 110