Mattel Essays

Sort By:

Mattel Essays

  • Good Essays

    career and lifestyle choices available to them, but it wasnt always that way. For four generations now, young American girls have learned what society expects from them through the eyes of a 12-inch molded plastic doll. Since her introduction in 1959, Mattels Barbie doll has epitomized, and in many cases, led the way in the changing roles of women in contemporary American society. With her stunning good looks, expensive sports cars, flashy designer wardrobe, handsome boyfriend, and varied careers, Barbie

    • 322 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Have you ever wondered who created the dolls that have their own shows, movies, and is a little child’s favorite toy? Ruth Handler did many impressive things throughout her lifetime. Ruth created Barbie, became the co-owner of her husband’s company “Mattel”, all while taking down breast cancer, which resulted in the creation of “Nearly Me.” One of Ruth Handlers biggest accomplishments was creating Barbie. Ruth had two kids, one girl named Barbara, and one boy named Kenneth, hence Barbie and Ken.

    • 420 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Mattel Case Summary

    • 808 Words
    • 4 Pages

    On March 30, 2006 Mattel, Inc. recalled 180,000 toy items because they contained a high level of lead (Gilbert, 2010). And November 21st of the same year the world’s largest toy manufacturer of toy products recalled 2,400,000 toys with small loose magnets. There were five more recalls the following year. In 2006 and 2007 there were a total of nearly 14 million Mattel toys recalled. Continuing, the recalled toys contain lead paint at levels that was considered unsafe or the toys contain small magnets

    • 808 Words
    • 4 Pages
    Good Essays
  • Good Essays

    In the article “Artificially Yours” by James Vlahos, Mattel has a new Barbie in the market. Hello Barbie is a doll in which has been inserted artificial intelligence (A.I). With the help of ToyTalk, a company based in San Francisco, Mattel was able to come up with a Barbie that would be able to talk to millions of little girls. Hello Barbie has gone through a lot of modifications since her first appearance to the public. Modifications done to Mattel’s new Barbie was that her thighs were slightly

    • 276 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Barbara and Ken went inside and while Ruth and Izzy waited outside she noticed the display window carrying a blonde doll. She noticed the doll was identical to the doll that Ruth had pitched to her design team at Mattel. The doll was named Bild Lilli who was “based on a German comic strip prostitute who serviced German businessmen”(Toomey). Lilli was mostly sold to older men in bars and tobacco shops. Ruth (without knowing the origin of the dolls success and “work”)

    • 595 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Mattel Swot Analysis

    • 1220 Words
    • 5 Pages

    on Mattel inc. 1. Introduction Mattel is an American toy manufacturing company founded in 1945 with its headquarters based at El Segundo, Calif. Ruth Handler and Elliot Handler, a pair of married couple together with Harold Matson, their partner, were the founders of the company. Founding the company, the Handlers are part of designing their ideas and making sure of marketing while Matson is part of crafting and making the product. 2. Timeline leading to the founding of Mattel Before

    • 1220 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Once the doll came out in 1959, they soon were flying off the shelfs. When Handler Handler believed "Barbie always represented the fact that a woman has choices” ("Entrepreneur in from History”). Barbie was always clothed in many different kinds of unique jobs that women had never had the chance to be. Girls could now play with this doll and say to themselves that they could be more than just a homemaker. Girls then had this choice of following their dreams rather than for the world to shun them

    • 712 Words
    • 3 Pages
    Good Essays
  • Better Essays

    APPLE Analysis Of Mattel

    • 1148 Words
    • 5 Pages

    External environment A STEEPLE analysis will be used to examine the external environment Mattel operates in today. Social The growing support for equal rights around the world and the empowerment of women has shaped business operations around the world. Many movements concerning diversity and multiculturalism have also become worldwide issues addressed in society. The Body Positivity movement, the basic idea of “all bodies are good bodies”, has become an increasingly discussed topic in the past

    • 1148 Words
    • 5 Pages
    Better Essays
  • Better Essays

    Over time women have faced and overcome multiple obstacles. In this day and age, women have gained the right to vote, receive an education, and make their own decisions about their life. However, women are still faced with the struggle of fitting into societal norms, and this is becoming increasingly dangerous in our mass media society. For centuries, society has made females feel as if they must fit into the barbie doll image created by a patriarchal society. Some women face eating disorders, plastic

    • 1497 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Mattel Case Study

    • 1443 Words
    • 6 Pages

    Introduction Mattel is one of the largest toy product company, it start its operation in 1945. Elliott Handler and Harold Matson were known as the founder of Mattel. Mattel start its operation with wood products, they produce dollhouse furniture with the scraps from frame market. Mattel sold their products in more than 150 countries. It has its manufacturing operations in china, Indonesia, Malaysia, Mexico and Thailand. Mattel also have some contractors in USA, Europe, Far East and Australia. After

    • 1443 Words
    • 6 Pages
    Good Essays
  • Good Essays

    The year was 1959 a pivotal period of cultural changes underway an unknown teenage fashion model, from humble beginnings named Barbie, was introduced to the world, and an icon was born. Barbie is the most well-known doll in the world. She is a worldwide fashion dream and pop culture icon for all girls. Barbie has since transformed into a best friend, confidante, and a fearless adventurer. The Most Collectible Doll in the world has secured her place in pop culture history through yesterday, today

    • 343 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Lilli Dolls

    • 1327 Words
    • 6 Pages

    to the Barbie dolls are Lilli dolls which origin is Germany. Lilli dolls were created based on a comic character, and were not meant for children. Lilli dolls are sold in adult stores such as bars and adult-themed toy stores. Ruth Handler, the Mattel company cofounder went to Germany for vacation in 1956 and she came across to Lilli. According to the article in Time magazine, “Ruth Handler brought three of the dolls home with her to California. Three years later — on this day, March 9, in 1959

    • 1327 Words
    • 6 Pages
    Good Essays
  • Good Essays

    multibillion-dollar business.” Ruth Handler was born in 1916 in Colorado, into a family of Russian Jewish Immigrants. In 1938, she moved to California with her husband where she started a business making furniture. During World War II, they created the Mattel company along with another partner. Her husband made the furniture as Ruth sold it. She was one of the first few women to be holding a job at this time. Ruth Handler revolutionized America through her amazing strides in the toy industry. In the 1950’s

    • 517 Words
    • 3 Pages
    Good Essays
  • Good Essays

    plastic doll named Barbie has become an icon for little girls everywhere. The product line is one of the most successful in the history of the toy industry by selling over a Billion Barbie dolls worldwide throughout history in over 150 countries, with Mattel, Barbie 's inventor claiming that at least three dolls are sold every second. Barbie however has caused some controversy; many parents from around the world have argued that Barbie 's ultra-slim figure represents a ridiculous standard for a body shape

    • 1091 Words
    • 5 Pages
    Good Essays
  • Good Essays

    The original Barbie Doll that was released in 1959 showed a lot of negative things toward the female body. Barbie has set a bad influence to little girls and boys by making anorexia a fashion trend. The doll’s tight fitting clothes and flawless face teaches kids that you have to look a certain way to be good looking. She has stereotypical occupations that fits the criteria of her image. When barbie works at the different occupations her uniform to match the job is feminized. Barbie is a bad role

    • 666 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Barbie Stereotypes

    • 790 Words
    • 4 Pages

    Long legs, blonde hair, Caucasian blue eyes, tiny waist, doll boobs, full lips and a California tan. Most Barbie dolls have ruined the perception of beauty for girls all over the world. These “perfect”, unrealistic dolls have set an impossible standard thousands of girls fail to meet, therefore causing self esteem issues they could carry into adulthood. These dolls may seem harmless, but the damage they bring into the lives of women all over the world is catastrophic. Barbie, society’s perception

    • 790 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Barbie was created by Ruth Handler, with assistance from Jack Ryan, an engineer. The controversial toy was released by the brand Mattel in 1959 at the American International Toy Fair in New York. Barbie has had many alterations throughout its years. These changes occurred because of many things, one of which being fashion. The fashion of Barbie has changed due to the change in fashion in the world. Over time, things such as interests have also changed. Beliefs have also changed to fit with new eras

    • 1016 Words
    • 5 Pages
    Good Essays
  • Good Essays

    should Barbie be banned? Despite controversy and horrible reputation, such as being associated with and resembling a sex doll (Wood 1 of 3), she has risen above and beyond the negatives to show her true self. The chief executive and co-founder of Mattel, Ruth Handler, was on a family trip in Switzerland when she passed a store and saw a doll she wasn’t too fond of (Wood 1 of 3). The doll’s name was Lilli, and she was “... a prostitute gag gift handed out at bachelor parties” (Dockterman 2 of 10)

    • 1136 Words
    • 5 Pages
    Good Essays
  • Good Essays

    rolls, however they were dolls that represented children. Then came along The Bild Lilli Doll which inspired The Barbie Doll, which represented an adult body. The Barbie Doll was launched in March 1959 and was manufactured by the American toy company, Mattel. The Barbie Doll line includes four body types, seven skin tones, twenty-four hairstyles and twenty-two eye colours, including numerous fashions and accessories. The Barbie Doll has changed over the years due to the changing fashions, interests and

    • 669 Words
    • 3 Pages
    Good Essays
  • Good Essays

    affecting kids. The reason why this poses such an issue is because there are a lot of different toy products that have lead based paint. As documented in several different sources there are many people that are complaining to these companies, such as the Mattel Toy Company that is getting sued for many of their products because of the link to several kids with lead poisoning. These sources are used different names during my research on lead Alert Recalls by Good Housekeeping, In the lead by Girl 's life

    • 754 Words
    • 4 Pages
    Good Essays