Media studies Essays

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    The days of organic reach on social media channels are all but gone. According to social media commentator Ewan Spence, 89% of social network managers now have a 'paid channel' approach in their marketing budget. Organic versus promoted has been a hotly contested and rapidly changing landscape; back in 2012, visibility of social posts from brand pages was sitting at around 16%; this dropped to 6% in 2014, dropped further to around 2% in 2016 and now stands to be even less, depending on the channel

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    Social media is used as a source of information on individuals as well as organisations. As a result, it is becoming increasingly common for company’s Human Resources department to assess the Facebook page and other social networking sites of both existing employees as well as job candidates so as to assist them in their employment practices. For that reason, employees and job candidates have to be cautious of the kind of content and information which they decide to post on their social network

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    The audience analysis studies the audience along three primary dimensions: 1. Demographic Analysis Who is in your audience? What are their individual and group characteristics? The aim of demographic audience analysis is to discover whom you are speaking to. 2. Contextual Analysis When and where are you presenting? Why is this audience listening to you? The aim of contextual audience analysis is to discover how the speaking event itself may influence your audience’s state of mind. In some ways, this

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    and Gross, this theory proposes that when someone is exposed to the media for certain period of time the individual tends to view the world from the point of the media. For example, an individual that has been exposed to high frequency of television might have a distorted view of their environment making it seem like what is seen on television is the way the world actually is, this theory is mainly use to study the impact of the media. Gerber and Gross divided the television viewers into

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    reality, determined by those who work in the mass production of media. In their essay, the authors express that culture has turned in to an industry, in which the motivation to circulate media among the population is to make money. Mass culture is the concept of a population giving rise to a uniform set of intellectual and artistic values and practices, used by capitalist societies because this it allows for media producers to manufacture media that conforms to mass culture and to create different levels

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    What is the relationship between popular culture and high culture? In this essay I intend to explore the terms popular culture and high culture and I will also look at how the relationship between these two terms has become distorted and blurred over time. In order to reinforce what I am saying about popular and high culture I will

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    On October 13th, 2016, Michelle Obama delivered a masterly censure of years of bigot and sexist assaults on women in an astounding speech about the man behind these horrible claims and statements. The man who has been chosen for a president-elect. The man who is supposed to lead America into greatness and success. The Republican nominee; Donald Trump. With mind-boggling rhetoric and her husband by her side, the First Lady of America portrayed the agony and mortification women have persisted for years

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    “Communication is the purposeful, continually changing, complex process of sharing one’s opinions, thoughts, ideas, observations, personal experiences, stories, and self-concept, and the ability to receive, understand, and react to the input of others, while taking into consideration the message, the communicators and their relationship, and the other properties of communication such as ambiguity, irreversibility, and unrepeatability. In a simpler sense, it is how we humans continue to exist and

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    Firstly, interpersonal skills can be defined as the skills we use to communicate and interact with others. The interpersonal skills I have include; listening, persuasion and feedback. Lets start by looking at the definition of listening. Listening can be defined as the way we receive and interpret messages accurately during a communication. However, listening is an important factor in communicating effectively because if one does not have a good listening skills, it can lead to messages being misunderstood

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    Body Movement Analysis

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    Opening 1. Body Language • Eye Contact Eye contact is one of the most important part when presenting. Eye contact is used to keep audiences’ attention, also being used to make audiences feel respected. Eye contact needs to be natural and friendly. If we nervous when we look to someone’s eyes, just look at the “T” part of their face. • Body Movement Body movement is a part of non-verbal communication. It helps us to make audiences understand better what we are going to convey as well as helps to

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    Mean World Syndrome

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    continuous views of violence in the media, resulting in a pessimistic view on violence. Seeing continuous violence in the media actually causes viewers to neglect violence once they see it in other places besides the media. The mean world syndrome actually provided a lot of insight to how media has become the potter to our mind, shaping the mind to do what it desires. As captivating as that sounds its true and that’s solely the strength of these readings and films. The media does captivate the mind causing

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    “We Are All Confident Idiots” by David Dunning presents a phenomenon that people often fail to recognize their own ignorance. The article was recently published on the website of Pacific Standard, and it intends to reach a wide range of readers, among them, American youth and teachers are probably the main target audience. Living in a time surrouds by expedient aceess to knowledge, people however are not any wiser. Dunning sharply points out the great extent of confidence that different people show

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    Sherif Theory

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    History is wrought with ingroup and outgroup hostility and violence. Many researchers have examined the behaviors of hostile and violent groups; however, the studies lacked a generalized approach for reducing intergroup conflict. Sherif (1958) was frustrated with the lack of a generalized approach and began a series of experiments to identify an approach that consistently works. His 1958 paper was the culmination of three independent experiments and continued laboratory testing, which identified

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    conversation around the ethics of consumption in this industry, especially considering the themes of production, consumption and disposal surrounding how consumers use fashion to create a superficial sense of identity. Focusing on Vivienne Westwood as a case study, I will look at how this environmental and political campaigner, fashion designer and self confessed anti-consumerist artist has used ethical ideals to convince consumers to buy and wear her clothes, and thus building an empire on consumerism. I will

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    all ages by using visual aids in advertising. In order for Allures Events Venue & Chapel to successfully reach out to an audience, they must understand visual literacy and how to use design elements successfully. Typography, advertisement, social media, design and branding identity are some

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    Agents of socialization would be descried as religion, family, peers, mass media, and schools. Institutional agents are known as high-status, specific agents who occupy relatively high positions in the multiple dimensional stratification system, and they’re well positioned to provide key forms of social and institutional support

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    The movie, The Lion King, includes several different demonstrations of leadership theories. By following the story of a young lion, whose father is the king, and their “pride” or community, the film shows an array of different leadership approaches from two main leaders (Allers and Minkoff). The most prominent leaders in The Lion King are Mufasa, the king of the “pride lands” and the main character’s father, and Scar. Scar is Mufasa’s bitter and jealous brother that rules over the hyenas just outside

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    Women has greatly suffered in society from the beginning until now and no one seems to notice this prolonged issue that women have to endure in their daily lives. The media played a major role to how women are perceived in todays society. Nevertheless, in todays world more and more individuals are attempting to address the problem to solve this issue once and for all. Jennifer Newsom effectively convince her audience in an American documentary film: “Miss representation” to embellish the denigration

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    Diver: Female Role Models

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    Role Models From keeping a spotless house in Leave It To Beaver 50 years ago, to controlling the fate on Star Trek Voyager, female roles in movies and television shows have drastically evolved. Women in TV and movies are no longer gender-bound to stereotypical female roles like homemakers and nurses as they were in the 50s and 60s. (Weiskopf, 1997) Instead as we stand at the beginning of the new millennium, women in movies and TV can be as strong and powerful as their male counterparts. In earlier

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    that individuals utilize the media to their advantage. The point of view rose in the mid 1970 's as Katz and his two associates, Jay Blumler and Michael Gurevitch kept on extending the thought. The theory was contemporary since it repudiated more seasoned perspectives that expected the gathering of people was an inactive gathering. The Uses and Gratifications Approach sees the gathering of people as dynamic, implying that they effectively search out particular media and substance to accomplish certain

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