Media studies Essays

  • Social Media Channels: A Case Study

    1992 Words  | 8 Pages

    The days of organic reach on social media channels are all but gone. According to social media commentator Ewan Spence, 89% of social network managers now have a 'paid channel' approach in their marketing budget. Organic versus promoted has been a hotly contested and rapidly changing landscape; back in 2012, visibility of social posts from brand pages was sitting at around 16%; this dropped to 6% in 2014, dropped further to around 2% in 2016 and now stands to be even less, depending on the channel

  • Social Media Privacy Case Study

    796 Words  | 4 Pages

    Social media is used as a source of information on individuals as well as organisations. As a result, it is becoming increasingly common for company’s Human Resources department to assess the Facebook page and other social networking sites of both existing employees as well as job candidates so as to assist them in their employment practices. For that reason, employees and job candidates have to be cautious of the kind of content and information which they decide to post on their social network

  • Family Friendly Movie: Cultivation Theory

    2570 Words  | 11 Pages

    and Gross, this theory proposes that when someone is exposed to the media for certain period of time the individual tends to view the world from the point of the media. For example, an individual that has been exposed to high frequency of television might have a distorted view of their environment making it seem like what is seen on television is the way the world actually is, this theory is mainly use to study the impact of the media. Gerber and Gross divided the television viewers into

  • Body Movement Analysis

    841 Words  | 4 Pages

    Opening 1. Body Language • Eye Contact Eye contact is one of the most important part when presenting. Eye contact is used to keep audiences’ attention, also being used to make audiences feel respected. Eye contact needs to be natural and friendly. If we nervous when we look to someone’s eyes, just look at the “T” part of their face. • Body Movement Body movement is a part of non-verbal communication. It helps us to make audiences understand better what we are going to convey as well as helps to

  • The Importance Of Good Listening Skills

    1630 Words  | 7 Pages

    Firstly, interpersonal skills can be defined as the skills we use to communicate and interact with others. The interpersonal skills I have include; listening, persuasion and feedback. Lets start by looking at the definition of listening. Listening can be defined as the way we receive and interpret messages accurately during a communication. However, listening is an important factor in communicating effectively because if one does not have a good listening skills, it can lead to messages being misunderstood

  • Theodor W. Adorno's The Culture Industry: Enlightenment As Mass Deception?

    808 Words  | 4 Pages

    reality, determined by those who work in the mass production of media. In their essay, the authors express that culture has turned in to an industry, in which the motivation to circulate media among the population is to make money. Mass culture is the concept of a population giving rise to a uniform set of intellectual and artistic values and practices, used by capitalist societies because this it allows for media producers to manufacture media that conforms to mass culture and to create different levels

  • Rhetorical Analysis Of Michelle Obama's Speech

    957 Words  | 4 Pages

    On October 13th, 2016, Michelle Obama delivered a masterly censure of years of bigot and sexist assaults on women in an astounding speech about the man behind these horrible claims and statements. The man who has been chosen for a president-elect. The man who is supposed to lead America into greatness and success. The Republican nominee; Donald Trump. With mind-boggling rhetoric and her husband by her side, the First Lady of America portrayed the agony and mortification women have persisted for years

  • Relationship Between Pop Culture And High Culture

    770 Words  | 4 Pages

    What is the relationship between popular culture and high culture? In this essay I intend to explore the terms popular culture and high culture and I will also look at how the relationship between these two terms has become distorted and blurred over time. In order to reinforce what I am saying about popular and high culture I will

  • Communication Rhetorical Analysis

    1085 Words  | 5 Pages

    “Communication is the purposeful, continually changing, complex process of sharing one’s opinions, thoughts, ideas, observations, personal experiences, stories, and self-concept, and the ability to receive, understand, and react to the input of others, while taking into consideration the message, the communicators and their relationship, and the other properties of communication such as ambiguity, irreversibility, and unrepeatability. In a simpler sense, it is how we humans continue to exist and

  • We Are All Confident Idiots Analysis

    1368 Words  | 6 Pages

    “We Are All Confident Idiots” by David Dunning presents a phenomenon that people often fail to recognize their own ignorance. The article was recently published on the website of Pacific Standard, and it intends to reach a wide range of readers, among them, American youth and teachers are probably the main target audience. Living in a time surrouds by expedient aceess to knowledge, people however are not any wiser. Dunning sharply points out the great extent of confidence that different people show

  • Ethics In The Fashion Industry

    1240 Words  | 5 Pages

    conversation around the ethics of consumption in this industry, especially considering the themes of production, consumption and disposal surrounding how consumers use fashion to create a superficial sense of identity. Focusing on Vivienne Westwood as a case study, I will look at how this environmental and political campaigner, fashion designer and self confessed anti-consumerist artist has used ethical ideals to convince consumers to buy and wear her clothes, and thus building an empire on consumerism. I will

  • Sherif Theory

    1765 Words  | 8 Pages

    History is wrought with ingroup and outgroup hostility and violence. Many researchers have examined the behaviors of hostile and violent groups; however, the studies lacked a generalized approach for reducing intergroup conflict. Sherif (1958) was frustrated with the lack of a generalized approach and began a series of experiments to identify an approach that consistently works. His 1958 paper was the culmination of three independent experiments and continued laboratory testing, which identified

  • Situational Approach In The Lion King

    881 Words  | 4 Pages

    The movie, The Lion King, includes several different demonstrations of leadership theories. By following the story of a young lion, whose father is the king, and their “pride” or community, the film shows an array of different leadership approaches from two main leaders (Allers and Minkoff). The most prominent leaders in The Lion King are Mufasa, the king of the “pride lands” and the main character’s father, and Scar. Scar is Mufasa’s bitter and jealous brother that rules over the hyenas just outside

  • Jean Piaget's Theory Of Socialization

    998 Words  | 4 Pages

    Agents of socialization would be descried as religion, family, peers, mass media, and schools. Institutional agents are known as high-status, specific agents who occupy relatively high positions in the multiple dimensional stratification system, and they’re well positioned to provide key forms of social and institutional support

  • Ethos Pathos Logos In Miss Representation

    715 Words  | 3 Pages

    Women has greatly suffered in society from the beginning until now and no one seems to notice this prolonged issue that women have to endure in their daily lives. The media played a major role to how women are perceived in todays society. Nevertheless, in todays world more and more individuals are attempting to address the problem to solve this issue once and for all. Jennifer Newsom effectively convince her audience in an American documentary film: “Miss representation” to embellish the denigration

  • Diver: Female Role Models

    1647 Words  | 7 Pages

    Role Models From keeping a spotless house in Leave It To Beaver 50 years ago, to controlling the fate on Star Trek Voyager, female roles in movies and television shows have drastically evolved. Women in TV and movies are no longer gender-bound to stereotypical female roles like homemakers and nurses as they were in the 50s and 60s. (Weiskopf, 1997) Instead as we stand at the beginning of the new millennium, women in movies and TV can be as strong and powerful as their male counterparts. In earlier

  • The Uses And Gratification Theory By Elihu Katz

    1253 Words  | 6 Pages

    that individuals utilize the media to their advantage. The point of view rose in the mid 1970 's as Katz and his two associates, Jay Blumler and Michael Gurevitch kept on extending the thought. The theory was contemporary since it repudiated more seasoned perspectives that expected the gathering of people was an inactive gathering. The Uses and Gratifications Approach sees the gathering of people as dynamic, implying that they effectively search out particular media and substance to accomplish certain

  • Neil Postman's Media Ecology

    796 Words  | 4 Pages

    What is Media Ecology? According to Neil Postman, 1970, said that Media ecology looks into the matter of how media of communication affect human perception, understanding, feeling, and value; and how our interaction with media facilitates or impedes our chances of survival. Media ecology is the study of media as environments. How we are media controlled by media and that the actions we made is affected by how the media is towards us. It speaks of how media shapes and alters our society and how

  • Three Faces Of Power Theory

    919 Words  | 4 Pages

    in Steven Lukes' (1974) “three faces of power” it is necessary to explore beyond what initially appears from a policy decision or political standpoint. The realms in which the media operate can be quite complex, gauging an understanding to these is essential when trying to understand the various sources of power that the media controls and hence can manipulate. There have been numerous theories and theorists which have been introduced throughout this course regarding various conceptions of power, the

  • Framing In Mass Media

    841 Words  | 4 Pages

    In the study of mass communication, Framing is defined as “selecting and highlighting some facets of events or issues and making connections among them so as to promote a particular interpretation, evaluation, and/or solution” (Entman, 2004, p. 5). According to the University of Twente, its core assumption is that the media has the capacity to select and give salience to aspects of an event or issue. Framing, therefore, is a cognitive bias in which the same issue is assessed differently depending