Moët et Chandon Essays

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1. Introduction Sephora is established by LVMH Moët Hennessy Louis Vuitton as the leading of luxury market.It focus on a unique and sophisticated beauty retailers for customer to experience world of beauty in retail and online self-service.Sephora expand product line thought cosmetic,skincare,and fragrance by increase of classic and emerging brand across the world.Sephora operates approximately 2000 stores in 31 countries base across Asia Pacific region (LVMH 2018). `1.1 Marketing mix Sephora categorize